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Content marketing for conscious brands


Every successful business starts with a great story.

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Content marketing for conscious brands


Every successful business starts with a great story.

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market better and be better


We serve socially- and environmentally-responsible companies in the United States.

market better and be better


We serve socially- and environmentally-responsible companies in the United States.

Content Planning | Content Creation | Content Marketing  | Content Consulting 

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Give Us Your vision, We'll help promote your story.


Give Us Your vision, We'll help promote your story.


Bright Planning is a national content marketing consultancy based in Asheville, North Carolina. We specialize in marketing and communications planning  for natural, ethical, organic products and positive impact professional services. Our team has over a decade's worth of intense marketing experience, ranging from start-ups to multi-million-dollar corporations and global brands. At Bright Planning, we focus on scaling innovative small businesses (under 20 employees or $15 million in annual revenue) that are U.S.-based but may have global market share.

Directed by strategist Catherine Campbell, we consider ourselves to be marketing campaign architects. Our strategies, guidance, and story development help clients market better so they can focus on making the world a better place. 

We offer private consulting, content marketing audits and research, 6- or 12-month bespoke marketing plans, and copywriting services.

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Blend story and marketing insights to grow your brand


Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

Blend story and marketing insights to grow your brand


Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

marketing planning & implementation PACKAGES

Book a confidential marketing consulting package, where we can meet in your city or ours. Receive an analysis, ongoing support, and recommendations.  A few months of strategic work with us = long term results.

the marketing map
CUSTOMIZED marketing plan

For companies over 2 years old, our flagship proprietary marketing plan model helps your team sustain growth through strategy and focus. Find out why the Marketing Map has been called "a best-kept secret."

revenue-generating stories that capture attention

For small businesses, copywriting is often the biggest bottleneck. We offer professional copywriting services. You'll feel proud of your brand story, confident about your message while networking, and enjoy consistent content with our help.

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weekly blog and podcast


weekly blog and podcast