What can We help you with?
marketing consultations, research and analysis
Book a confidential marketing consultation in Asheville or your city. Receive an analysis and recommendations. Add industry market research for a full success package. A few hours of planning with us = long term results.
the marketing map™
signature marketing plan
For companies over 2 years old, our flagship proprietary marketing plan model helps sustain growth through strategy and focus. Find out why the Marketing Map has been called "a best-kept secret."
professional copywriting that captures attention
For small businesses, writing is often the biggest bottleneck. We can change that. You'll feel proud of your brand story, confident about your message while networking, and enjoy consistent content with our help.
GIVE US YOUR VISION, We'll Give You The Plan.
Bright Planning, directed by strategist Catherine Campbell, is a national marketing consultancy based in Asheville that serves companies operating a triple bottom line: people - profit - planet.
We are not an advertising or creative agency. We should arrive on the scene before you even design your first ad. (If you are an established company or heritage brand and your revenue has stalled, pause your advertising and contact us.) We offer extensive market research, handcrafted marketing plans, a compelling brand story with streamlined secondary messaging, and a refreshed budget that can breathe life into your company's launch--or re-launch.
We happily work with you, your staff, and your creative agencies. We communicate regularly with you, your creative team, branding/website agency, or we can suggest one of our trusted partners to achieve top-notch campaigns for you.
We specialize in marketing and PR for natural, ethical, and organic products and services. Catherine has over a decade's worth of intense marketing experience, ranging from start-ups to Fortune 1000 corporations. We focus on scaling small businesses (under 25 employees or $5 million in annual revenue) that are U.S.-based but may have global market share.
We help the visionary yet overly busy and creatively-exhausted entrepreneur who has a remarkable product or service that contributes to bettering our world. Perhaps you and your team are stuck in "reactive" marketing mode and pulling your hair out with last-minute sales and pitches. Catherine can help.
We can help ensure your product or service launch is seen and embraced by many, which potentially leads to a brand movement or company culture foundation...one where you're thriving in "strategic" marketing mode, enjoying planned launches and promotions, and growing your business the right way.