StockSnap_576WLVXTRQ.jpg
customer2.jpg
strategy2.jpg
StockSnap_9POCDN1VD4-min.jpg
StockSnap_DWLWL9USBG-min.jpg
StockSnap_576WLVXTRQ.jpg

marketing plans for conscious brands


Every successful business starts with a strategy.

SCROLL DOWN

marketing plans for conscious brands


Every successful business starts with a strategy.

3D.jpg
customer2.jpg

Blend story and marketing insights to grow your brand


Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

Blend story and marketing insights to grow your brand


Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

Professional marketing consultING PACKAGES

Book a confidential marketing consulting package, where we can meet in your city or ours. Receive an analysis, ongoing support, and recommendations.  A few months of strategic work with us = long term results.

the marketing map
CUSTOMIZED marketing plan

For companies over 2 years old, our flagship proprietary marketing plan model helps your team sustain growth through strategy and focus. Find out why the Marketing Map has been called "a best-kept secret."

revenue-generating stories that capture attention

For small businesses, copywriting is often the biggest bottleneck. We offer professional copywriting services. You'll feel proud of your brand story, confident about your message while networking, and enjoy consistent content with our help.

strategy2.jpg

market better and be better


We serve socially- and environmentally-responsible companies in the United States.

market better and be better


We serve socially- and environmentally-responsible companies in the United States.

Marketing Plans | Consulting | Marketing Data | Campaign Set-up | Copywriting 

StockSnap_9POCDN1VD4-min.jpg

Give Us Your Vision, We'll Give You The Plan.


Give Us Your Vision, We'll Give You The Plan.


Bright Planning, directed by strategist Catherine Campbell, is a national marketing consultancy based in Asheville that serves companies operating a triple bottom line: people - profit - planet.

We are not an advertising or creative agency. (This means we do not offer design services.) We should arrive on the scene before you even design your first ad. We offer extensive and proprietary "small data" and futurist market research, handcrafted marketing plans, help with your brand story and marketing copy, and marketing consulting packages that can breathe life into your company's launch--or re-launch.

We happily work with you, your staff, and your creative agencies. We communicate regularly with you, your creative team, branding/website agency, SEO team, or we can suggest one of our trusted partners to achieve top-notch campaigns for you.

We specialize in marketing and PR for natural, ethical, organic products and "positive impact" professional services. Catherine and her team has over a decade's worth of intense marketing experience, ranging from start-ups to multi-million-dollar corporations and global brands. At Bright Planning, we focus on scaling innovative small businesses (under 25 employees or $15 million in annual revenue) that are U.S.-based but may have global market share.

StockSnap_DWLWL9USBG-min.jpg

weekly blog and podcast


weekly blog and podcast