When you look at Dr. Bronner’s success and line it up with their strategic business and marketing decisions, to say the brand defies conventional logic is an understatement. What is often associated as “the product in every hippie’s shower” is actually a powerhouse of revenue and brand culture. The company has grown over 1000 percent in the last twelve years. How do they do it?
In a world where everything is so crazy and unsure, a courageous message is both appealing and attractive. In Episode 41 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell and Jason the producer examine why certain marketing campaigns are successful while others are not.
Just because the companies can listen in doesn’t mean they will. But without an ethical framework for privacy and security protections, there are risks for consumers by misaligned marketing teams.
What do you want to know about your customers? How can you get your customers to be more engaged and invested in this learning / sharing process? How can you reward your prospects? For the answers to these questions and many more, we suggest marketing with quizzes.
Words have power. Correction: The right words have power. One word can change everything in a marketing ad. In Episode 39 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell discusses the importance of choosing your words with precision to ensure that you’re capturing the true intent of your marketing message.