Episode 65: How to Create Your Content Calendar for 2018

Episode 65: How to Create Your Content Calendar for 2018

We understand that it can be overwhelming to think about creating your content and promotions calendar for the next six months. Who has time for that, right? Who can afford it?

Actually, the real question should be, who can afford not to plan?

Defining What's Gay In Marketing

Defining What's Gay In Marketing

Ever since ad campaigns began to include LGBTQ people, a question has resounded in brainstorming sessions, marketing pitch meetings, and across social media.

“Is it too gay?”

Before you take your rage to the comments, let us dive in and deconstruct why this question comes up, and how to think about it.

Episode 64: Three 2018 Marketing Trends That Will Affect Your Business

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Episode 64: Three 2018 Marketing Trends That Will Affect Your Business

December is almost upon us, which means that we are in the twilight of 2017. No doubt you’re planning to hit the ground running in 2018, so in Episode 64 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles talk about three marketing trends in 2018 that will affect your business.

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Marketing to the "T" in LGBTQ

Marketing to the "T" in LGBTQ

As one of the most misunderstood letters in the LGBTQ alphabet, the transgender community needs the social inclusion marketing can give now more than ever.

Episode 63: Why Gratitude in Marketing Works Every Time

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Episode 63: Why Gratitude in Marketing Works Every Time

Happy Thanksgiving this week, and welcome to Episode 63 of the Bright Planning Marketing Podcast, with your hosts Catherine Campbell and Jason Pyles. In this episode, we discuss the difference between thanking our customers and being grateful for them.

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Marketing to the LGBTQ Community is a Complex Undertaking

Marketing to the LGBTQ Community is a Complex Undertaking

If the last several years of successful legal battles, social dialogue, and greater visibility have taught us anything, it’s that the LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer-Identifying) community is a force to be reckoned with. LGBTQ buying power is set to exceed $1 trillion by 2020, making this segment of the market one that cannot be ignored.