Strong marketing strategy takes trends into consideration and stays ahead of them. You don’t need to avoid e-books as a marketing strategy just because they're popular. You just need to do something different. In this case, there are two ways to do something different than your competitors: share content that’s actually useful, and do it for free.
Whether you are providing useful content, making your target market consider improvement to their lives (or even greater, society or the planet as a whole), or inspiring them by showing the potential your products or services serve, this connection between your business and the consumer is vital. Storytelling offers the most innovative, flexible, and successful way to quickly make that connection.
Has your marketing strategy ever been so good you could taste it? Or smell it? Well, seeing is believing, and believe it or not, with some businesses, this can actually be the case through sensory marketing. Do you run a company that could benefit from the wonders of sensory marketing?
Should your business start a podcast? That depends. For some businesses, podcasting is a great fit. For others, podcasting can turn into an unmanageable workload that may time and attention away from marketing campaigns. Here are a few things to consider before you commit to a podcast!
Learn why time-tracking is a strategic way to build data-gathering into your workflow. With the help of one simple tool, you can more accurately track and evaluate the effectiveness of your marketing campaigns.
Have you heard what’s being said about the power of word of mouth for marketing? Everybody’s talking about it. But is everybody also talking about your brand? That’s the question…