Don't Underestimate This Lead Generation Tool: How To Use Quizzes In Marketing

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Don't Underestimate This Lead Generation Tool: How To Use Quizzes In Marketing

Quizzes have an insane draw. They pull people in like no other type of marketing. The goal of this blog is to give you an exact plan on how you can use quizzes to not only attract the right audience for your business, but also capture their contact information and follow up in a personalized way to make sales.

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Companies Who Set A Great Example For Marketing A Quality Product

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Companies Who Set A Great Example For Marketing A Quality Product

What makes a marketing story compelling is that the people behind the product or service are genuinely impassioned about what they create. Today, we’re highlighting two brands that do a solid job of marketing their high-quality product or service.

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The Sensitive Art of Tragedy in Marketing

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The Sensitive Art of Tragedy in Marketing

As humans, we are drawn to stark images, what people refer to as “unexpected juxtaposition.” Quite often, tragedy contains this unexpected juxtaposition— the Costa Concordia, an Italian cruise ship half-submerged on its side after striking underwater rocks, the rubble of an elementary school after a tornado has roared through, a totaled car resting on its roof instead of its wheels after a bad accident. These types of images are vivid and catch our attention as human beings, because it’s something we (hopefully) don’t see every day and it’s startling.

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Episode 57: Classic Strategies for Holiday Marketing

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Episode 57: Classic Strategies for Holiday Marketing

In our previous episode, we answered a listener question that asked why holiday advertising begins so early. In this episode we talk about the shopping traditions and habits of consumers. We discuss the importance of incorporating urgency and scarcity into your promotions. We also recommend some useful resources linked below. Join us!

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The Delicate Balance of Humor in Advertising 

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The Delicate Balance of Humor in Advertising 

Of all the seven archetypes, comedy is the most difficult to pull off, but when successful, it has the potential to launch your brand awareness and mark your company indelibly on the collective conscious of society.

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Episode 56: A Winning Holiday Season Promotion Strategy

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Episode 56: A Winning Holiday Season Promotion Strategy

Happy Fall! In Episode 56 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles delve into the strategy and philosophy behind holiday marketing, beginning specifically with Halloween through the winter holidays. We review the importance of timing, the magical unicorn of marketing campaigns. 

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