When Strange Works: The Fascinating Story of A Successful Organic Soap Brand

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When Strange Works: The Fascinating Story of A Successful Organic Soap Brand

When you look at Dr. Bronner’s success and line it up with their strategic business and marketing decisions, to say the brand defies conventional logic is an understatement. What is often associated as “the product in every hippie’s shower” is actually a powerhouse of revenue and brand culture. The company has grown over 1000 percent in the last twelve years. How do they do it? 

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Episode 41: The Sexiest Part Of A Campaign Is Not What You Think

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Episode 41: The Sexiest Part Of A Campaign Is Not What You Think

In a world where everything is so crazy and unsure, a courageous message is both appealing and attractive. In Episode 41 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell and Jason the producer examine why certain marketing campaigns are successful while others are not.

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Internet of Things: Ethics in Marketing

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Internet of Things: Ethics in Marketing

Just because the companies can listen in doesn’t mean they will. But without an ethical framework for privacy and security protections, there are risks for consumers by misaligned marketing teams.

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Episode 40: The Ego Episode: Marketing With Quizzes

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Episode 40: The Ego Episode: Marketing With Quizzes

What do you want to know about your customers? How can you get your customers to be more engaged and invested in this learning / sharing process? How can you reward your prospects? For the answers to these questions and many more, we suggest marketing with quizzes.

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Episode 39: One Word Can Change Everything in a Marketing Ad

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Episode 39: One Word Can Change Everything in a Marketing Ad

Words have power. Correction: The right words have power. One word can change everything in a marketing ad. In Episode 39 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell discusses the importance of choosing your words with precision to ensure that you’re capturing the true intent of your marketing message.

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A Quickstart Guide To YouTube Marketing

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A Quickstart Guide To YouTube Marketing

With 3.25 billion hours watched each month, YouTube can be a major asset in your marketing strategy for your business, something only 9% of small businesses take advantage of. Want to stand out?

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