Improving user experience is a multi-faceted project. With the New Year on the horizon, search engines will inevitably rollout new SEO updates.
And you better believe that your website’s user experience will be paramount in your search ranking.
The trouble is: re-engineering your website is costly, time-consuming, and stressful.
That’s why we’ve come up with a few website content adjustments you can make within one hour.
Before we outline these techniques, we want you to know WHY you’re giving up a little bit of your time. Heightened user experience means that you will…
- Draw more website traffic, including new and repeat visitors.
- Lower your bounce rate, so that traffic sticks around long enough to learn about your product and service offerings.
- Raise your SEO scores and online visibility.
- Establish more credibility and a more professional image. (Yes, your prospects view your website as a benchmark of quality.)
- Lock in more qualified leads and populate your marketing list for nurture emails.
- See a rise in conversions, newsletter sign-ups, returning traffic, and cash flow.
All that sounds like a big deal, right?
And it is.
But the fun part is how little time it takes to set yourself up for those results.
Below, we’ve outlined 10 simple techniques that will streamline the way your traffic interacts with your website. Each exercise will take under one hour, so if you check off a couple each day, you can exponentially improve UX within a week.
10 User Experience Improvements to Make This Week
Tweak your navigation menu.
Check the fluidity of your menu. Do you have the right page hierarchy? Think about the pages you want individual visitors to land on. If your cornerstone service is hidden in the navigation, make it more visible.
Drill-down menus are particularly tricky, especially when it comes to advertising multiple products and services. We highly recommend a services landing page that gives a helicopter view of your offerings.
Make your website copy more eye-friendly.
Do you use the Flesch reading score? You should. In a nutshell, this tool (which is available with the Yoast SEO Wordpress plug-in) illuminates how quickly and easily your website traffic can receive and digest information.
One element of the Flesch reading score is how eye-friendly your website copy is. If you have chunky blocks of text, the reader will likely skip over it. When there is important information that goes hidden, your user experience takes a hit.
It takes no time at all to break your website copy up into bite-sized pieces—roughly three to four lines in a paragraph.
Download new page-building tools.
Fusion Page-Builder makes it easy to plug in new sliders, videos, images, and separators. All of this makes your website more attractive and simpler to interact with. This and other tools will ensure that traffic stays on your website longer.
Of course, time spent on the page raises your SEO score. But it also increases audience engagement, which is the principal idea behind quality user experience.
Find broken links and out-of-date information.
- If you’re advertising a webinar from 2014, it looks unprofessional.
- If you’re promoting a service that’s no longer relevant, your website content makes you look out of touch.
- If your website visitors hit 404 pages over and over again, they may leave and never return.
It’s very easy to visit your own website, click around, and see where you find irrelevant information and broken links. Go in the back-end and do a little cleanup. When your UX score goes up, you’ll be glad you spent less than an hour doing housekeeping.
Switch out photos.
And, while you’re at it, maybe lower the resolution for faster load times. New additions—even simple items such as photos—create freshness. Your audience craves new and shiny things, and these updates improve the look and feel of your online domain.
Delete pages with little-to-no-traffic.
Did your mom, dad, or grandparent ever tell you that a cluttered room means a cluttered mind? If your family avoided clichés, then maybe you’ve seen those hoarding shows where documentary subjects keep frayed shoelaces and six-pack rings.
A cluttered website is even worse than a cluttered room. In our very fast-paced world, people want information delivered quickly. If they hunt for this information, then you’re not providing a quality user experience.
Chances are that you have extra webpages that don’t say much. It’s likely that these webpages are either no longer relevant or their information can be condensed and placed in a more pertinent spot.
Ensure your website has a goal.
We’re talking about something other than the phrase: “learn more.” Think of your lead magnet and the benefits of contacting you. The user experience is a journey, and you want it to end with a connection.
That connection could be a downloaded lead magnet such as a free guide or training, an appointment booked, or a newsletter sign-up.
Of course, you want your traffic to discover more about your business, but you also need them to take some sort of action. Which means your website must allow them to take action in the form of downloads and contact opportunities.
Discover where it’s possible to simplify your message. We love words around here. We love them so much that we make them stand out. When you have access verbiage, it takes your audience too long to get to the crux of the argument.
Amplify your message.
Locate places where you can empower your message, especially your headlines. If you are able to get the point across in a few seconds, you’ve won the user experience game.
Take a look at your website headlines right now. If you were brand new traffic, would you understand what the business is all about? For example, our company creates the nitty-gritty marketing plan details that most entrepreneurs don’t have the time to do.
We needed to express this value with as few words as possible. Thus, the opening headline on the home page says everything: GIVE US YOUR VISION, WE’LL GIVE YOU THE PLAN.
Mark where you can place multimedia—i.e. videos, downloads, slideshows, and Sound Cloud podcasts. This will provide multiple vessels for information and leverages a variety of communication tools.
After you find where it can go, put it up. When you need help creating that content, we’ll be here.