Catherine recorded this episode from her car.

It's Thanksgiving Week! Which means you're going to be inundated with blog posts and videos and social graphic posts that remind you to be thankful in curlicue Serif fonts. It's a little cheesy, but it's actually the bestselling marketing secret of some of the most successful companies in the world.

When you look deeper than the customer's lifetime value, you begin to see the people who have built you up to where you are.

It's here where even the most well-meaning entrepreneurs (from side hustlers to CEOs) can fail. The waving wallet is always beckoning, asking to be front and center.

Time to step up your game and hold yourself to a higher standard when it comes to practicing gratitude in your business--standing with, and for, your customers and clients. But how? And what does this have to do with marketing? In this episode, Catherine discusses: stuffing her face full of food, family, the scarcity of time, what gratitude actually means, how to make gratitude part of your communication and marketing strategy, and the questions to ask yourself that really matter in the end.

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