How do you know whether your marketing is working?
One of the biggest challenges with marketing campaigns is figuring out what to measure. But knowing metrics is crucial to your success and growth in revenue.
It's unsexy, but necessary.
There are so many factors you can pull and measure across every point of your business, which is overwhelming. Stay away from vanity metrics, such as the number of your Facebook fans, or number of subscribers on your email list. When running a campaign, start with these five easy measurements.