Copywriting is an art and a science, but it isn't as holy and untouchable as you may think. If you're a business owner who feels overwhelmed or nervous at the idea of writing your own web copy or sales copy, these few secrets will help you through it.

Catherine takes you through her method of "bar stool storytelling," how to audit your web copy (while listening to this podcast!) and a few other tidbits that can help you tweak your content to even see sales results...this week.

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