People have become protective of their inboxes, so email open rates have gone down. But that doesn’t mean you should give up on that method of communicating with your audience. You just need some email copywriting strategies from the pros!

In Episode 24 of the Bright Planning Marketing Podcast, your host Catherine Campbell shares several valuable tips that can help you to connect with your audience through email marketing.

Catherine has been a writer for 10 years and previously worked as a marketing director for a copywriting agency. Through her experience, she helped businesses grow from strategically changing a few select words on their websites. She also wrote brand new stories for companies to share with their customers.

In this episode, Catherine talks about the importance of writing directly to your audience and establishing the right tone for your email messaging. She also discusses the technique of varying the length of your content to appropriately match its subject matter. And for lengthier content, she recommends using “phrase bridges” and employing “the chapter technique.”

You’ll learn about all the above and more here in Episode 24 of the Bright Planning Marketing Podcast. Remember, if you enjoy this episode, please subscribe to our podcast and share it with your friends! Thanks for listening!

As mentioned in this episode, read more about a technique called the “Choose-Your-Own-Product Model”: www.brightplanning.com/blog/how-to-e…rketing-email

“If you have 5,000 people on your list and only a hundred people are opening on a regular basis, then you don’t actually have 5,000 people on your list; you have a hundred people on your list.”

Give our new podcast production team, Jason and Natalie, a warm welcome!


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