We are all shaken up and wide awake today as we recap the 2017 Oscars. There are many lessons learned from last night’s event!

First, Catherine and Jason address the shocking twist of the Best Picture debacle. Catherine offers a solid takeaway for all listeners: “Even when you’re competing with people in your same industry, you should always do it with grace.”

Consumers are watching, and will be impressed by the way you treat your competition.

The commercials that played during the Oscars this year were poignant and creative. The Walmart campaign featuring short films based on a store receipt was particularly interesting, and Catherine and Jason analyze their favorites.

Overall, the Oscars did a lot of things right. From Jimmy Kimmel inviting a bus full of tourists to the front row completely unscripted to Jimmy's hilarious show-long "feud" with Matt Damon, to pairing Matt Damon and Ben Affleck on stage to satisfy the audience's Goodwill Hunting nostalgia, and celebrating Meryl Streep's record number of nominations...the Oscars know that fun over shock-factor wins every time.

Think 3 steps ahead on what your audience could possibly want and how you could give it to them well ahead of time.

The movie industry has done this really well with their teasers, trailers and additional content. You can plan months ahead of time and play the long game, but don’t over play your hand, because why buy a cow when you can get the milk for free?

Links:

Captivology by Ben Parr: www.harpercollins.com/9780062324191/captivology
Captivology by Ben Parr talks about the different types of attention (short-term and long-term) and how to use science in your marketing art to captivate people and draw them into your message.

The Business Romantic by Tim Leberecht:
www.amazon.com/Business-Romantic…ing/dp/0062302515
The Business Romantic has a great chapter on the Romance of being mysterious and leaving a little mystery in the story between you and the customer to drive that business relationship.

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Have a question for Catherine? She wants to answer it on the show: E-mail us! info@brightplanning.com

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