For Episode 33 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell brings you one of her famous “solocasts,” while her co-host, Jason, is absent and recovering nicely from heart surgery.

In this show, Catherine expresses her concern that many companies are, as they say, resting on their laurels and merely doing the bare minimum for their marketing. She warns that this simply isn’t going to cut it anymore.

Growing up, we received most of our marketing messages the old-fashioned way, meaning, pre-Digital Age methods, such as magazines, billboards, television, movie trailers, etc. She says at that time, the only thing that mattered to her as a youth was the flashiest or funniest or most entertaining ads. She never worried about whether the companies were ethical; she just assumed they were…

But now Millennial consumers actively want to know that companies function ethically pertaining to the manufacturing, production and overall operation of their businesses. The way a company runs is now so transparent, consumers are not only able to find out for themselves — but they genuinely want to know — if a business observes ethical practices.

So, in this episode, we give you several suggestions for how to talk about the practices and thought processes behind your services. You don’t have to do flashy, expensive commercials; this can be done easily through social and mobile means…

Your Millennial customers will want to see the good your company is doing with its services and products. She says a great way to get this message out there is to ask your most loyal customers to help you spread the word and share your story. And you can take the opportunity to send them something classy in return. Join Catherine for this episode to learn more!

It’s not just enough to be good. You have to be better, year over year. And you have to hold yourself and your marketing messages … to a higher standard year over year, too. It’s not enough to just have your story out there on your “About” page, hoping that people will notice it.

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Have a question for Catherine? Or would you like to send any special messages to Jason? E-mail us! info@brightplanning.com

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