Are you a global company? Are you looking to break into an international market? Then it's critical that you do cultural research when building the profiles of your target markets.
What, in their culture, matters to them? What is optional and what is required in their daily lives? Whether the culture is founded in religion, politics, hobby, lifestyle, region, age, time...develop the sets of priorities and identity factors that matter to that culture.
Then reflect these in your marketing campaigns. Hear more in our latest podcast episode: