This week in Episode 61 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide several tips about blogging. Reticent writers have a lot of questions about blogging, such as, "What should the word count be for a business blog?"

This episode has some answers for you.

We also discuss “epic content” blogs and using photos to break up paragraphs. Learn more about cornerstone content and how it’s used on a business website. Every blog should have a call to action at the end and in the middle, just to make sure you can reach those who don’t read through to the end. Don’t bother writing a blog to apologize for an absence from writing; instead, make it a priority to write frequently and consistently.

If your blog is just ‘me-centric,’ then that tends to fall flat because it’s not insightful. A business blog shouldn’t just be a journal. Get different team members’ voices, as well.
— Catherine

 

LISTEN TO EPISODE 61 NOW: 

SHOW NOTES:
 

Catherine’s photographers:
Nicole McConville
Chelsea Bollhoefer

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