So, you created a piece of content, published it...and it didn't do anything. But don't fret. Your most powerful marketing arsenal exists within your owned content--and you can do more with it.

In this episode, Catherine breaks it down into specific detail on how to identify pieces of old content (blogs, video, and more) for repurposing, how to create new content, how specific mediums transform nicely into other genres, and how to put together an editorial strategy that keeps driving traffic back to your business for months.

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