The world is rapidly changing, and so is the way we communicate within it. Studies show that Millennials and later generations are using language in a completely different way, and their vocabulary is limiting itself. Add to that, almost 80% of the world's developed populations are using mobile phones more often than desktop computers for Internet usage. We're living in a "2-device" life, where people are operating on two devices at all times as well.
How does this affect your business?
It could take a huge toll on your search results. Or it could be your chance to get ahead of the curve with your competitors.
In this episode, Catherine talks briefly about how search engine algorithms have shifted over the last decade and how businesses have responded, why you should be thinking in terms of "topic" over "keyword," how to audit your site for mobile content, and four tactics to begin introducing natural language into your marketing copy for best results.