After acquiring a sleek brand makeover and new website, Asheville catering company Everyday Gourmet chose Bright Planning to provide a 3-month comprehensive Marketing Strategy Blueprint to increase their business exposure. Specializing in corporate lunches and black tie events, Everyday Gourmet faced the challenge of streamlining marketing tasks under a severe time crunch. They sought to reach an additional target market, while also unveiling revised menus for their established clients.
The catering company is no stranger to growth. In 2014, they quickly expanded using only their main source of marketing: word of mouth and referrals. But to speak to a new target market, they needed a detailed campaign to boost their business through SEO and meaningful content. They also needed a social media management strategy to establish a community base for their active client list.
After analyzing the competitive landscape as well as new opportunities for Everyday Gourmet, our firm created a Marketing Blueprint that will scale the catering company's business growth and exposure in a manageable way during a busy holiday season, while positioning them to handle a new market in first quarter 2015.
In addition to fresh seasonal menus for hors d'oeuvres, entrees, sandwiches and salad lunches, Everyday Gourmet offers locally-sourced seasonal packages to fit any occasion. Whether you seek a small-plate picnic featuring Sweet Tea Smoked Chicken Wings, or a black tie affair while enjoying their signature Bronzed Trout with Citrus Fennel Slaw, your event is their pleasure. As owner Alisia Parrott states, "The feelings that food seem to evoke in us cannot be replaced."
Ready to scale your business with smart, proven tactics and a custom-tailored marketing playbook? Contact us to book a free consultation and find out more about securing your own Marketing Blueprint.