One of the first questions people ask us about marketing is: how do I know if it’s working?

Well, there’s a lot that goes into answering that question! Many business owners start out unsure of how much time, money and effort they should put into their marketing efforts. People are also unsure of the results their marketing campaigns are yielding, and they don’t know how to measure what they’re putting in and what they’re getting out.

If you want to do comprehensive evaluations of your marketing campaigns, building data-gathering into your workflow is just strategic. Before you get started with any investment of time, money and resources, you can be sure you gather data about how time was invested. That way, when you do a 6-Month Lookback to evaluate and improve your marketing strategy, you’ll actually have hard facts to integrate in your evaluation.

Tracking your time will also help you find places where you’re wasting minutes on things that just aren’t helpful to your business. While this article is geared toward time-tracking as it relates to gathering data to evaluate your marketing campaigns, we encourage you to consider time tracking for other aspects of your business as well.

Meet Toggl, A Time-Tracking And Time Management Tool

Toggl is a time tracking tool used to gather and pull information about your time management and interpret how time invested in certain areas of your business compares to your return on that investment.

Once you’ve determined who is on your marketing team, you’ll be ready to track how much time is spent on specific aspects of your marketing so you can contrast your investment with your yield.

How To Use Toggl For Your Marketing Campaigns

Business owners interested in testing out time-tracking can try Toggl for one month free and pay at three tiers thereafter: $8, $18 or $49 per month, billed yearly.

The tool helps you quickly evaluate who’s working on what and what is bringing money into your business. Toggl Insights helps you track business performance and pull custom reports so you can interpret the data about your team’s time management.

To effectively use Toggl, break down your marketing campaigns into specific tasks and responsibilities. Ask each colleague on the marketing team to track their tasks so that each aspect of the marketing campaign can be evaluated and made better in the future.

If you already use a project management tool like Basecamp, Toggl has an integration so you can just start the timer on any given task within Basecamp. This integration is one reason to fork over $10/ month more for a Premium account- the Toggl timer in Basecamp is easy to use and will help your team remember to time each task accurately.

Consider The Possibilities With Time Tracking For Your Business

If you have someone on your team who is responsible for taking notes at your meetings, why not ask that employee to use Toggl to briefly title and time the subjects discussed in a meeting? Then you can consider how time is used in your meetings and which of the subjects discussed are actually beneficial and on-task for your team. It can also help team members who have a habit of being the loudest voice in the room make space for quieter team members to pitch in.

Of course, building rapport is important to company culture, and meetings shouldn’t be 100% business if you want to foster a human relationship with your team. But by asking your team to think differently about their use of time, you might find that people start delivering feedback about how they can use time more effectively for the benefit of your marketing campaigns and your business.

Warning: it is possible you can go too far with this and start micro-managing every aspect of your team’s time management. Don’t do that! Toggl is a great tool which has the capacity to empower your team to keep an eye on where they’re investing time on behalf of your business.

For more on measuring the success of your marketing campaigns, be sure to check out Episode 38: The 6-month Lookback! Assess Your Marketing Goals.  

 

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