How do you drive interested people into your marketing and sales funnel? It's the ultimate challenge. And currently, there are a million solutions out there that promise to drive that traffic for you. But before you become overwhelmed and buy every new shiny marketing object that makes a big promise, let's go back and answer three simple questions.

These 3 questions will become the foundation before the strategy.

Grab a piece of paper or open your Notes app, and listen up.

Whether you're a startup, an established business, or even just thinking about your launching your product or service, these three questions help you simplify your approach to marketing and begin to craft a strategy that really focuses on WHO you serve (or WHOM, if you prefer).


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