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WEEKLY EPISODES, RELEASED EVERY MONDAY
Join Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics and questions that are on the minds of sustainable start-ups and established brands.
Get marketing strategies and copywriting tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best work from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Submit your marketing question and have it answered on the show!
In this episode, we give you several suggestions for how to talk about the practices and thought processes behind your services. You don’t have to do flashy, expensive commercials; this can be done easily through social and mobile means…
In Episode 32, we discuss the ethics behind some commonplace marketing tactics such as retargeting, real time advertising, Facebook "spying," buying lists, and more. Join us.
A picture paints a thousand words. Sometimes seeing a marketing strategy in action is the best way to understand how it works.
Here in Episode 31 of the Bright Planning Marketing Podcast, your host Catherine Campbell explains how to use mobile marketing in your physical or online store.
Today, in Episode 30, Catherine shares practical tips for using mobile marketing at events like conferences and workshops. Here’s why: Building an app will cost around $25,000-$40,000, and if you are not ready to make that kind of investment yet, or if you don’t have anything new to offer the app-wise in your field, then mobile marketing just might be your sweet spot.
We are all shaken up and wide awake today as we recap the 2017 Oscars. There are many lessons learned from last night’s event!
First, Catherine and Jason address the shocking twist of the Best Picture debacle. Catherine offers a solid takeaway for all listeners: “Even when you’re competing with people in your same industry, you should always do it with grace.”
In Episode 28, Catherine provides some valuable tips that you need to know before you launch your first mobile campaign. She talks about how to be strategic with your planning and execution of mobile marketing. Catherine also discusses how you can get more engagement from your audience through text messages
Catherine and Jason discuss the reasons why mobile marketing is still a best-kept secret, even among savvy marketers. Catherine describes what’s preventing businesses from developing mobile-focused marketing campaigns.
Here’s a marketing conundrum, a veritable “chicken or the egg” question for you: Should you use social media to drive visitors to your website, or should you use your website to direct people to your social media, where you can engage with them?
In Episode 25 of the Bright Planning Marketing Podcast, your host Catherine Campbell answers a listener question from Chelsea the photographer, who asks what to do next after your best-laid marketing plans have failed.