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WEEKLY EPISODES, RELEASED EVERY MONDAY
Join Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics and questions that are on the minds of sustainable start-ups and established brands.
Get marketing strategies and copywriting tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best work from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Submit your marketing question and have it answered on the show!
Does your company assess its progress by taking time to reflect on your team’s marketing goals? In Episode 38 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell warmly encourages you to conduct six-month “look-backs” to help you assess your progress with your marketing goals. These important times of reflection should occur every six months to help you determine what went right and what went wrong.
You’ve heard what happens when you assume, right? That little cautionary maxim still seems to hold true for marketing, as well. In Episode 37 of the Bright Planning Marketing Podcast, your host Catherine Campbell explains why business owners should not assume that they know their customers.
Lights! Camera! Action! In Episode 36 of the Bright Planning Marketing Podcast, your host Catherine Campbell and her producer Jason Pyles discuss the powerful results of movie marketing.
Most people are aware that Pinterest is a social network that connects people visually. Pinterest can effectively drive traffic and revenue through visual marketing, which makes it a formidable platform for business.
You’re listening to Episode 34 of the Bright Planning Marketing Podcast. In this must-listen show, we give you the skinny on Geo Location and Location-Based Marketing. This episode will serve as an overview for the uninitiated.
In this episode, we give you several suggestions for how to talk about the practices and thought processes behind your services. You don’t have to do flashy, expensive commercials; this can be done easily through social and mobile means…
In Episode 32, we discuss the ethics behind some commonplace marketing tactics such as retargeting, real time advertising, Facebook "spying," buying lists, and more. Join us.
A picture paints a thousand words. Sometimes seeing a marketing strategy in action is the best way to understand how it works.
Here in Episode 31 of the Bright Planning Marketing Podcast, your host Catherine Campbell explains how to use mobile marketing in your physical or online store.
Today, in Episode 30, Catherine shares practical tips for using mobile marketing at events like conferences and workshops. Here’s why: Building an app will cost around $25,000-$40,000, and if you are not ready to make that kind of investment yet, or if you don’t have anything new to offer the app-wise in your field, then mobile marketing just might be your sweet spot.