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WEEKLY EPISODES, RELEASED EVERY MONDAY
Join Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics and questions that are on the minds of sustainable start-ups and established brands.
Get marketing strategies and copywriting tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best work from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Submit your marketing question and have it answered on the show!
Are you looking to learn what’s hot and what’s not in digital marketing? Well, you’ve come to the right place: You’re listening to Episode 45 of the Bright Planning Marketing Podcast with your host Catherine Campbell and her producer Jason Pyles.
Which type of postal mailings do you receive the most? Bills, you say? It probably seems like it. But more than likely, you receive a mountain of direct mail (aka “junk mail”). Naturally, those direct mail pieces are the marketing campaigns of hopeful companies.But if we’re always tossing those unsolicited ads into the recycling bin, this begs the question: What makes a successful direct mail campaign?
Join us for Episode 43 of the Bright Planning Marketing Podcast with your hostess Catherine Campbell and her producer, Jason Pyles. In this episode, we discuss the ways in which social media’s capacity for constant connection affect business.
Do you prefer to buy products that you can see and hold in your hands? Or are you just as comfortable with purchasing intangible products? In Episode 42 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell and Jason the producer spend some time talking about the respective challenges of trying to sell tangible versus intangible products.
In a world where everything is so crazy and unsure, a courageous message is both appealing and attractive. In Episode 41 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell and Jason the producer examine why certain marketing campaigns are successful while others are not.
Words have power. Correction: The right words have power. One word can change everything in a marketing ad. In Episode 39 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell discusses the importance of choosing your words with precision to ensure that you’re capturing the true intent of your marketing message.
Does your company assess its progress by taking time to reflect on your team’s marketing goals? In Episode 38 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell warmly encourages you to conduct six-month “look-backs” to help you assess your progress with your marketing goals. These important times of reflection should occur every six months to help you determine what went right and what went wrong.
You’ve heard what happens when you assume, right? That little cautionary maxim still seems to hold true for marketing, as well. In Episode 37 of the Bright Planning Marketing Podcast, your host Catherine Campbell explains why business owners should not assume that they know their customers.
Lights! Camera! Action! In Episode 36 of the Bright Planning Marketing Podcast, your host Catherine Campbell and her producer Jason Pyles discuss the powerful results of movie marketing.