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WEEKLY EPISODES, RELEASED EVERY MONDAY
Join Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics and questions that are on the minds of sustainable start-ups and established brands.
Get marketing strategies and copywriting tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best work from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Submit your marketing question and have it answered on the show!
Happy Fall! In Episode 56 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles delve into the strategy and philosophy behind holiday marketing, beginning specifically with Halloween through the winter holidays. We review the importance of timing, the magical unicorn of marketing campaigns.
During the two previous episodes of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles have discussed marketing for a small business with a limited budget. In Episode 53 we talked about marketing with only $100 per month, and in Episode 54 we looked at a budget of $1,000 per month. In Episode 55, we discuss strategies for marketing with a $10,000 monthly marketing budget.
Are you marketing with $1,000 per month? In Episode 54 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide some recommendations for making your marketing as effective as possible, even if you only have a limited budget.
What if you’re trying to market your small business with a tiny budget, say, $100 per month? Is that even possible? Absolutely. In Episode 53 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles teach you how to use your limited budget in a strategic manner.
In Episode 52 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles answer a question from Craig, who asks how to promote his podcast about corporate real estate. Craig says he has between 50 to 60 episodes now, and he would like to start promoting them.
Even if you own a small business, it is crucial that you keep track of your marketing budget and plan appropriately for these necessary expenses. In short, this particular episode of the Bright Planning Marketing Podcast is essentially “Marketing Budget 101.” Join us!
We have hit our first milestone here on the Bright Planning Marketing Podcast: Your hosts Catherine Campbell and Jason Pyles are celebrating their 50th episode this week by talking about push notifications and remarketing! (We sure know how to party, don’t we?)
Has your marketing strategy ever been so good you could taste it? Or smell it? Well, seeing is believing, and believe it or not, with some businesses, this can actually be the case through sensory marketing. Do you run a company that could benefit from the wonders of sensory marketing?
Have you heard what’s being said about the power of word of mouth for marketing? Everybody’s talking about it. But is everybody also talking about your brand? That’s the question…