Start with our signature service: The Launchpad, a prioritized 6-month marketing and PR plan.
Marketing Plans
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations
BRIGHT PLANNING
IS A BOUTIQUE MARKETING AND PR AGENCY BASED IN ASHEVILLE, NORTH CAROLINA
Using a story-driven campaign approach and a specialized process, our agency helps increase leads, sales, fans and revenue for our clients. We serve ethical, pioneering brands in the following industries:
- Retail Products: natural, artisan, organic or ethically manufactured
- Food + Beverage + Restaurants: organic, local, sustainable
- Professional Services: positive impact, socially responsible
- and select clients in Eco-Tourism and Outdoor Education
We get results for our clients.
Bright Planning is a high-level consultancy with a small group of experts.
DIRECTED BY STRATEGIST
CATHERINE CAMPBELL
As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.
WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
02.27.2019Marketing Strategy
Emojis are fun, right? Sometimes there’s nothing more satisfying than sending the perfect eye-roll to your sibling who’s teasing you in text messages, or ex...
02.20.2019Marketing Strategy
Now that we know the difference between inbound and outbound marketing, let’s take a closer look at some inbound marketing strategies to get your business rea...
02.13.2019Marketing Strategy
There’s no doubt about it, press releases are effective. Good press releases inform people of important business, like a new location, a change in executive m...
STRATEGIC MARKETING & PUBLIC RELATIONS