MENUCLOSE
Amplify your voice.
Put a smart strategy behind your content and PR.
Meet The Launchpad Marketing Plan
Better Marketing For A Better World
We help socially & environmentally responsible companies.
Are you a potential client?
The Details Matter
We create stories and details that capture attention.
See All Services
Start with our signature service: The Launchpad™, a full marketing and PR analysis with a 6-month plan.
The Launchpad™ Marketing Plan
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations

BRIGHT PLANNING

IS A BOUTIQUE MARKETING AND PR AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

We specialize in marketing and public relations for eco-friendly and socially responsible brands. With over a decade’s worth of experience, we have created powerful narratives for unique, ethical companies and organizations whose stories deserve to be in the spotlight.

Bright Planning is a boutique, high-level consultancy with a small group of experts

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Episode 85: Why Back-to-School Marketing Campaigns Work For Any Brand
Back-to-school marketing campaigns are for more than just the office stationery companies. This magical time of year is an advantageous season due to the shared...
Read More
3 Companies that Embody Sustainability
Millennials are the most sustainability-conscious generation to date, willing to pay more for goods produced with fair trade and environmental and social consid...
Read More
Episode 84: The Hero’s Journey and Your Brand
“A hero kills people, people that wish him harm. A hero is part human and part supernatural. A hero is born out of childhood trauma or out of disaster and mus...
Read More