BRIGHT PLANNING

IS A CONTENT MARKETING AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

We specialize in content marketing and public relations for positive impact brands. With over a decade’s worth of experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands.

What is content marketing, and why do you need it?

Content marketing isn’t aggressive sales. It’s an attractive experience.

Instead of pushing your company at people, you can draw them in with content marketing. This is done through a carefully-planned strategy of video, audio, photos and text across the digital and offline worlds. Instead of telling people exactly what to do and when and how, content marketing plants a seed. It educates and respects the buyer. It nurtures them on the journey. It tells a story and enlightens them. It destroys myths and creates urban legends. It makes them laugh or cry, feel anger or hope. It inspires buyers because you’re marketing to them as human beings, not walking wallets.