MENUCLOSE
Marketing for Conscious Brands
Make your audience feel something and take action.
See All Services
Let's Spread The Word.
Content marketing and public relations can amplify your voice.
Get A Marketing Analysis & Recommendations
Better Marketing For A Better World
We help socially & environmentally responsible companies
Are you a potential client?
The Details Matter
We create the stories and details that capture attention.
Full-Service Content Marketing
Start with our signature service: The Launchpad™, a full marketing and PR analysis with a 6-month plan.
The Launchpad™ Marketing Plan
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations

BRIGHT PLANNING

IS A PUBLIC RELATIONS AND CONTENT MARKETING AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

We specialize in content marketing and public relations for positive impact brands. With over a decade’s worth of experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands.

We create powerful narratives for unique, ethical brands whose stories deserve to be in the spotlight.

 

Bright Planning focuses on finding the details that make your company significant.

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Episode 77: New Ways To Market To Women
We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have si...
Read More
A Match Made in Heaven: Co-Branding and Affinity Marketing
It’s like chocolate and peanut butter. Wine and cheese. Nuts and bolts. Some things just go together. Some things, you wouldn’t think of as a great combinat...
Read More
Episode 76: The Pros and Cons of the Toddler Principle
Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76: The Pros and Cons of the Toddler Principle. For this season...
Read More