Story-Driven Marketing and Public Relations
We tell good stories about people doing good things.
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We represent restaurants, food products and beverage brands that are intentional, sustainable, and locally-focused.
Food + Beverage
If your product or service creates a positive impact, we can tell your story to more people.
Hospitality + Lifestyle
Our agency handles book launches, appearances, and brand platform growth.
Chefs + Authors



Using a story-driven campaign approach, our agency exclusively works with brands that are eco-friendly and/or socially responsible:

  • Food & Beverage: local, organic, farm to table, sustainable
  • Hospitality: ecotourism, positive impact experiences
  • Lifestyle: natural, organic products and services
  • Chefs & Authors: innovative thought leaders

As award-winning writers, marketers and public relations experts, we help brands find the unique pivotal moment that makes a person say “yes” under their breath and become a loyal customer.

“If NASA and Wes Anderson got together and opened a marketing agency, it would be Bright Planning.” 

We are a boutique agency that offers small town Southern hospitality, big city marketing expertise and media relationships, and global cultural awareness.

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Our clients have been featured in...

Client Spotlight: Jettie Rae’s
We have the pleasure of partnering with a new community-focused restaurant concept, Jettie Rae’s. Jettie Rae’s is a small-footprint seafood restaur...
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The Mighty Marketing Trend of Micro-Moments
In a time when people carry around powerful computers in their pockets—smartphones—it’s not surprising having fingertip access to the Information Super Hi...
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Podcast Replay: How to Create a Back to School Marketing Campaign for Your Brand
Originally posted 7.17.2018 Updated 8.6.19 Back-to-school marketing campaigns are for more than just the big box stores. This magical time of year is an advanta...
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