Our Specialty is in the name.
Grow your brand with a smart marketing plan.
Marketing Plans
Better Marketing For A Better World
We help ethical brands grow with story-driven campaigns.
Are you a potential client?
The Details Matter
We create stories and details that capture attention.
See All Services
Start with our signature service: a prioritized 6-month marketing and PR plan to help you achieve goals fast.
Marketing Plans
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations



Using a story-driven campaign approach and a specialized process, our agency helps increase leads, sales, fans and revenue for our clients. We serve ethical, pioneering brands in the following industries:

  • Organic/Natural/Ethically-Sourced/Artisan Retail & CPG
  • Organic/Sustainable/Locally Produced Food and Beverage
  • Positive Impact Professional Services
  • Eco-Friendly Hospitality
  • and select brands in Renewable Energy and Outdoor Education

We get results for our clients.

Bright Planning is a high-level consultancy with a small group of experts.





As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
What to Expect: 2019 Marketing Trends
It’s that time of year, where we at Bright Planning take a look at the marketing landscape as a whole, and then drop our two cents on the direction we believe...
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Ep 100: You’ve Come a Long Way, Baby (Plus: 2019 Marketing Predictions)
Woohoo! It’s Episode 100 of the Bright Planning Marketing Podcast! That means we’ve brought you at least 33 and a half hours of free marketing advice! Most...
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Copywriting Evolution: Staying Relevant in Changing Times
In the age of “fake news” and the rising chasm of trust between the public and the media, there is a shift taking place. It’s a copywriting evolution...
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