Marketing for Conscious Brands
Make your audience feel something and take action.
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Content marketing and public relations can amplify your voice.
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Better Marketing For A Better World
We help socially & environmentally responsible companies
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The Details Matter
We create the stories and details that capture attention.
Full-Service Content Marketing
Start with our signature service: The Launchpad™, a full marketing and PR analysis with a 6-month plan.
The Launchpad™ Marketing Plan
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations



We specialize in content marketing and public relations for positive impact brands. With over a decade’s worth of experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands.

We create powerful narratives for unique, ethical brands whose stories deserve to be in the spotlight.


Bright Planning focuses on finding the details that make your company significant.





As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
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