MENUCLOSE
Our Specialty is in the name.
Grow your brand with a smart marketing plan.
Marketing Plans
Better Marketing For A Better World
We help ethical brands grow with story-driven campaigns.
Are you a potential client?
The Details Matter
We create stories and details that capture attention.
See All Services
Start with our signature service: The Launchpad, a prioritized 6-month marketing and PR plan.
Marketing Plans
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations

BRIGHT PLANNING

IS A BOUTIQUE MARKETING AND PR AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

Using a story-driven campaign approach and a specialized process, our agency helps increase leads, sales, fans and revenue for our clients. We serve ethical, pioneering brands in the following industries:

  • Retail Products: natural, artisan, organic or ethically manufactured
  • Food + Beverage + Restaurants: organic, local, sustainable
  • Professional Services: positive impact, socially responsible
  • and select clients in Eco-Tourism and Outdoor Education 

We get results for our clients.

Bright Planning is a high-level consultancy with a small group of experts.

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Emojis in Your Email Marketing and Other Bad Ideas
Emojis are fun, right? Sometimes there’s nothing more satisfying than sending the perfect eye-roll to your sibling who’s teasing you in text messages, or ex...
Read More
Create A Winning Inbound Marketing Strategy With These 7 Touchpoints
Now that we know the difference between inbound and outbound marketing, let’s take a closer look at some inbound marketing strategies to get your business rea...
Read More
The Art of the Press Release
There’s no doubt about it, press releases are effective. Good press releases inform people of important business, like a new location, a change in executive m...
Read More