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Story-Driven Marketing and Public Relations
We tell good stories about people doing good things.
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We represent restaurants, food products and beverage brands that are intentional, sustainable, and locally-focused.
Food + Beverage
If your product or service creates a positive impact, we can tell your story to more people.
Hospitality + Lifestyle
Our agency handles book launches, appearances, and brand platform growth.
Chefs + Authors

BRIGHT PLANNING

IS AN ASHEVILLE-BASED BOUTIQUE MARKETING AND PR AGENCY

Using a story-driven campaign approach, our agency exclusively works with brands that are eco-friendly and/or socially responsible:

  • Food & Beverage: local, organic, farm to table, sustainable
  • Hospitality: ecotourism, positive impact experiences
  • Lifestyle: natural, organic products and services
  • Chefs & Authors: innovative thought leaders

As award-winning writers, marketers and public relations experts, we help brands find the unique pivotal moment that makes a person say “yes” under their breath and become a loyal customer.

“If NASA and Wes Anderson got together and opened a marketing agency, it would be Bright Planning.” 

We are a boutique agency that offers small town Southern hospitality, big city marketing expertise and media relationships, and global cultural awareness.

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Our clients have been featured in...

Podcast Replay: Using Music in Marketing Campaigns
Originally posted 08.07.2018 Updated 07.19.2019 Music is “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Mark...
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Do Contests Bring in Customers?
Getting your brand out there isn’t always easy. You can post on social media regularly, advertise locally, religiously publish a quality newsletter, and still...
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Revisiting Our 2019 Marketing Trends Predictions
Originally posted 11.08.2018 We made our 2019 marketing trends predictions back in November 2018. Taking a look at the current landscape, how do you think we d...
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