Marketing for Conscious Brands
We help plan, create and promote your content.
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Content marketing and public relations can amplify your voice.
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Better Marketing For A Better World
We help socially & environmentally responsible companies
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The Details Matter
We create the stories and details that capture attention.
Full-Service Content Marketing
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We create powerful stories that capture attention and generate revenue.
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We specialize in content marketing and public relations for positive impact brands. With over a decade’s worth of experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands.

What is content marketing, and why do you need it?

Content marketing isn’t aggressive sales. It’s an attractive experience.

Instead of pushing your company at people, you can draw them in with content marketing. This is done through a carefully-planned strategy of video, audio, photos and text across the digital and offline worlds. Instead of telling people exactly what to do and when and how, content marketing plants a seed. It educates and respects the buyer. It nurtures them on the journey. It tells a story and enlightens them. It destroys myths and creates urban legends. It makes them laugh or cry, feel anger or hope. It inspires buyers because you’re marketing to them as human beings, not walking wallets.

We offer content marketing, public relations, reputation management and marketing consulting to make sure you’re on the right track.





We consider ourselves to be marketing campaign architects. With strategies, guidance, and story development, we help you market better so you can focus on making the world a better place.

We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
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