We represent restaurants, food and beverage brands that are intentional, sustainable, and environmentally friendly.
Food + Beverage
We work with brands that offer beautiful, sustainable products and experiences.
Lifestyle
Our agency manages food writing and cookbook launches, appearances, and brand platform growth.
Chefs + Authors
BRIGHT PLANNING
IS AN ASHEVILLE-BASED MARKETING AND PR AGENCY
Using a story-meets-science approach for every campaign, our agency works with brands that are environmentally friendly and socially responsible:
- Food & Restaurants
- Beverage
- Lifestyle
- Chefs/Authors
As award-winning writers, marketers and public relations experts, our mission is to bring good people doing good things into the spotlight.
“If NASA and Wes Anderson got together and opened a marketing agency, it would be Bright Planning.”
We are a boutique agency that offers small town Southern hospitality, big city marketing expertise and media relationships, and global cultural awareness.
Our clients have been featured in...
10.08.2019Marketing Strategy
Let’s agree that there are more than a handful of restaurant owners who don’t know who James Beard is and that there are even more who cook food that would...
09.30.2019Marketing Strategy
Another one of these posts? Really? A quick search of tips for growing your email list brings millions of results, so why is this advice from Bright Planning an...
09.24.2019Social Media, Marketing Strategy
The power of Instagram is in the visual quality of the posts and the engagement of the audience. Companies selling drinks—whether alcoholic, non-alcoholic, en...
STRATEGIC MARKETING & PUBLIC RELATIONS