MENUCLOSE
Marketing for Conscious Brands
We help plan, create and promote your content.
See All Services
Let's Spread The Word.
Content marketing and public relations can amplify your voice.
Get a Content Marketing Plan
Better Marketing For A Better World
We help socially & environmentally responsible companies
Are you a potential client?
The Details Matter
We create the stories and details that capture attention.
Content Marketing and PR Packages
Struggling with where to start? We can plan, craft and promote great stories for your brand.
CONTENT PACKAGES
We create tailored marketing plans to help you resonate with your audience.
CONTENT MARKETING PLANS
Offering professional copywriting services that capture attention and generate revenue.
COPYWRITING SERVICES

BRIGHT PLANNING

IS A CONTENT MARKETING AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

We specialize in content marketing and public relations for positive impact brands. With over a decade’s worth of experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands.

What is content marketing, and why do you need it?

Have you ever had a marketer or salesperson aggressively direct you on when to buy something, how to behave, or what to do?

Have you been bombarded by the same display ads or commercials for weeks on end that ask one more thing of you when you feel like you have nothing left to give? It’s awful.

Content marketing is the opposite. It isn’t aggressive. It’s attractive.

Instead of pushing your company at people, you can draw them in with content marketing. This is done through a carefully-planned strategy of video, audio, photos and text across the digital and offline worlds. Instead of telling people exactly what to do and when and how, content marketing plants a seed. It educates and respects the buyer. It nurtures them on the journey. It tells a story and enlightens them. It destroys myths and creates urban legends. It makes them laugh or cry, feel anger or hope. It inspires buyers because you’re marketing to them as human beings, not walking wallets.

We offer content strategy, content creation, public relations, and marketing analysis to make sure you’re on the right track.

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

We consider ourselves to be marketing campaign architects. Our strategies, guidance, and story development help our busy clients market better so they can focus on making the world a better place.

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
The Perks of Personalization
We’ve all gotten those emails with our first name in the subject line. “Andrea, Spinning a Yarn wants to give you free yarn and books for a year!” If you...
Read More
Episode 71: 4 Questions You Have To Answer To Be Successful
In Episode 71 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss four questions that you can employ to learn about...
Read More
Episode 70: How to Take a Break From Marketing Without Losing Your Audience
How do you take a break, go on vacation or have a life when you have a content releasing schedule that never stops? How can you prepare a little extra evergreen...
Read More