Our name gives us away.
Grow your brand with a smart marketing plan.
The Launchpad Service
Better Marketing For A Better World
We help ethical brands grow with story-driven campaigns.
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The Details Matter
We create stories and details that capture attention.
See All Services
Start with our signature service: The Launchpad™, a full marketing and PR analysis with a 6-month marketing plan.
The Launchpad™
Create powerful stories & helpful content that build your customer base.
Content Marketing
Your business thrives when everyone is talking about it.
Public Relations



We specialize in marketing and public relations for eco-friendly and socially responsible brands. With over a decade’s worth of experience, we have created powerful narratives for unique, ethical companies and organizations whose stories deserve to be in the spotlight.

Bright Planning is a boutique, high-level consultancy with a small group of experts





As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Ep 89: Brainstorm Ten Social Media Campaigns in 20 Minutes
After a while some businesses have a hard time coming up with what to post about in their social media. It can be a challenge! Today Catherine shares 10 social...
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Organic Food Companies That Get Their Marketing Right
When it comes to organic foods, consumers have learned to be discerning in the products they buy. Marketing spin has eroded trust in this industry, with the add...
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Episode 88: How to Use Music in Marketing Campaigns
Music is supposedly “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Marketing Podcast, we discuss met...
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