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Story-Driven Marketing and Public Relations
We tell good stories about people doing good things.
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We represent restaurants, food and beverage brands that are intentional, sustainable, and environmentally friendly.
Food + Beverage
If your product or service creates a positive impact, we can tell your story to more people.
Lifestyle
Our agency handles book launches, appearances, and brand platform growth.
Chefs + Authors

BRIGHT PLANNING

IS AN ASHEVILLE-BASED MARKETING AND PR AGENCY

Using a story-meets-science approach for every campaign, our agency only works with brands that are environmentally friendly and socially responsible:

  • Food & Restaurants
  • Beverage
  • Lifestyle
  • Chefs/Authors

As award-winning writers, marketers and public relations experts, our mission is to bring good people doing good things into the spotlight.

“If NASA and Wes Anderson got together and opened a marketing agency, it would be Bright Planning.” 

We are a boutique agency that offers small town Southern hospitality, big city marketing expertise and media relationships, and global cultural awareness.

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Our clients have been featured in...

James Beard, Who? Defining Your Own Restaurant Success
Let’s agree that there are more than a handful of restaurant owners who don’t know who James Beard is and that there are even more who cook food that would...
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3 Creative Ways to Grow Your Email List
Another one of these posts? Really? A quick search of tips for growing your email list brings millions of results, so why is this advice from Bright Planning an...
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Instagram 101 for Beverage Brands
The power of Instagram is in the visual quality of the posts and the engagement of the audience. Companies selling drinks—whether alcoholic, non-alcoholic, en...
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