MENUCLOSE
Story-Driven Marketing and Public Relations
We tell good stories about people doing good things.
View Our Work
We represent restaurants, food products and beverage brands that are intentional, sustainable, and locally-focused.
Food + Beverage
If your product or service creates a positive impact, we can tell your story to more people.
Hospitality + Lifestyle
Our agency handles book launches, appearances, and brand platform growth.
Chefs + Authors

BRIGHT PLANNING

IS AN ASHEVILLE-BASED BOUTIQUE MARKETING AND PR AGENCY

Using a story-driven campaign approach, our agency exclusively works with brands that are eco-friendly and/or socially responsible:

  • Food & Beverage: local, organic, farm to table, sustainable
  • Hospitality: ecotourism, positive impact experiences
  • Lifestyle: natural, organic products and services
  • Chefs & Authors: innovative thought leaders

As award-winning writers, marketers and public relations experts, we help brands find the unique pivotal moment that makes a person say “yes” under their breath and become a loyal customer.

“If NASA and Wes Anderson got together and opened a marketing agency, it would be Bright Planning.” 

We are a boutique agency that offers small town Southern hospitality, big city marketing expertise and media relationships, and global cultural awareness.

See all services

Our clients have been featured in...

Client Spotlight: Jettie Rae’s
We have the pleasure of partnering with a new community-focused restaurant concept, Jettie Rae’s. Jettie Rae’s is a small-footprint seafood restaur...
Read More
The Mighty Marketing Trend of Micro-Moments
In a time when people carry around powerful computers in their pockets—smartphones—it’s not surprising having fingertip access to the Information Super Hi...
Read More
Podcast Replay: How to Create a Back to School Marketing Campaign for Your Brand
Originally posted 7.17.2018 Updated 8.6.19 Back-to-school marketing campaigns are for more than just the big box stores. This magical time of year is an advanta...
Read More

FOLLOW @BRIGHTPLANNING