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Blending story & marketing
Insights to grow your brand
WHAT WE DO
marketing for conscious brands
We help plan, create, and promote your content.
CONTENT MARKETING PLANS
Better Marketing
Serving socially & environmentally responsible companies
LEARN MORE
Growing Companies for Good
Are the right customers finding your product?
We can help
Struggling with where to start? We can plan, craft and promote great stories for your brand.
CONTENT PACKAGES
We create tailored marketing plans to help you resonate with your audience.
CONTENT MARKETING PLANS
Offering professional copywriting services that capture attention with consistent content.
GENERATE REVENUE

BRIGHT PLANNING

IS A CONTENT MARKETING AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

We specialize in content marketing for positive impact brands. With over a decade’s worth of intense marketing experience, we have provided winning marketing strategies for a range of companies, from start-ups to multi-million dollar corporations and global brands. At Bright Planning, we focus on scaling innovative small businesses (under 20 employees or $15 million in annual revenue) that are U.S.-based but may have global market share.

We offer content planning, content creation, content set-up and implementation, and content analysis to make sure you’re
on the right track.

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

We consider ourselves to be marketing campaign architects. Our strategies, guidance, and story development help our busy clients market better so they can focus on making the world a better place.

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Episode 65: How To Create Your Content Calendar for 2018
We understand that it can be overwhelming to think about creating your content and promotions calendar for the next six months. Who has time for that, right? Wh...
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Defining What’s Gay In Marketing

Ever since ad campaigns began to include LGBTQ people, a question has resounded in brainstorming sessions, marketing pitch meetings, and across social media....

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Episode 64: Three 2018 Marketing Trends That Will Affect Your Business
December is almost upon us, which means that we are in the twilight of 2017. No doubt you’re planning to hit the ground running in 2018, so in Episode 64 of t...
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