MENUCLOSE
Our Specialty is in the name.
Grow your brand with a smart marketing plan.
Marketing Plans
Better Marketing For A Better World
We help ethical brands grow with story-driven campaigns.
Are you a potential client?
The Details Matter
We create stories and details that capture attention.
See All Services
We represent restaurants, food products and beverage brands that are local, thoughtful and sustainable.
Food + Beverage
If your product, experience or professional service creates a positive impact, we can help you grow.
Lifestyle Brands
Our agency helps launch books, represent thought leaders and create a platform for industry pioneers.
Authors + Thought Leaders

BRIGHT PLANNING

IS A BOUTIQUE MARKETING AND PR AGENCY BASED IN ASHEVILLE, NORTH CAROLINA

Using a story-driven campaign approach and a specialized process, our agency helps increase leads, sales, fans and revenue for our clients. We serve ethical, pioneering brands in the following industries:

  • Food + Beverage + Restaurants: organic, local, sustainable
  • Lifestyle: products, experiences, and services that create a positive impact
  • Authors + Thought Leaders: chefs, business leaders, industry pioneers

We get results for our clients.

Bright Planning is a high-level consultancy with a small group of experts.

 

DIRECTED BY STRATEGIST 

CATHERINE CAMPBELL

 

As marketing and PR campaign architects, we find the unique pivotal moment that makes a person say “yes” under their breath and buy from your brand. Then we create a blueprint of micro-moments just like that one. This becomes your story-driven marketing campaign.

Meet the team

WHAT OUR CLIENTS ARE SAYING
We had a number of false starts with content writers and strategists and really none of them worked for us. Even so-called experts. Catherine is fantastic and a real pleasure to work with. She totally immerses herself in your business and culture to understand your unique proposition so as to communicate this well in her work. We have been so pleased with everything she has done for us and I would highly recommend her to anyone.
Sean McDonald, MOBIT Mobile Marketing Technologies
We initially met for 1 hour and [Catherine] just got my business and was so easy to work with. I look forward to a continued relationship with Bright Planning and working many projects down the road. Thanks for all your help and for making my new website such a success!
Kara Candler, Tick Tock Concierge
When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success.
Barrie Barton, Stand and Deliver Asheville
Why You Need to Practice Patience with Your Content Strategy
Originally posted on 06.28.2018. Updated on 04.19.2019. Instant gratification is a glorious thing. After waiting for your website to be built and published, you...
Read More
What Makes a Great Restaurant Website
People love to eat, but that doesn’t mean restaurant owners have an easy time getting people in their doors. As passionate about food as you may be, you know...
Read More
Here’s How You Get Your Small Business On YouTube
Originally posted on 06.06.2017. Updated on 04.04.2019. People are watching 150 million hours of YouTube every day, and done smartly, the platform can be a sig...
Read More