New Year’s Day. Everyone rushes to launch programs, products, start losing weight, study more, download books to be a better parent, be more, do more, live more productively.

But don’t let the new year start off like a release button at a horse race. Your business should be in it to win the long game.

In this episode, Catherine walks you through a step-by-step process to help you bring your best tactics with you from 2016 into the new year, ditch the rest, and craft three key marketing messages in a specific way that will relieve stress on your company and align with your ideal customers.

Don’t overthink it. Simplify it. Here’s how you can…

“You need to think about your business as a long-term legacy, not as a short-term solution to pay the bills.”


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