Another one of these posts? Really? A quick search of tips for growing your email list brings millions of results, so why is this advice from Bright Planning any different?

We’ve all seen the, “Segment your list appropriately, have amazing content, give a discount/host a contest,” etc. We all know that, right? (If not, Bright Planning has a few posts that cover it already.)

This advice does not contain any of the above.

Not that those posts aren’t important, but let’s not rehash the same advice again.

Ready? Here we go.

grow your email list

Photo by Clem Onojeghuo on Unsplash

1. Add a sign-up button to your email newsletter.

But why, you might wonder. People reading the email newsletter are already signed up. Why would you encourage them to sign up again?

Well, that’s because your content is so incredibly eye-catching and attention grabbing that your subscribed readers are going to share it. They’re going to forward it to friends, or post it on social media. And those new eyes are going to need that sign-up button. What you’ve written to your subscribers is so fantastic, it’ll be impossible not to share it. That’s why you need the button.

2. You need a text-to-join tool.

People rely on their phones for almost everything these days. The easiest opt-in is sending the word “join” to a specific number you’ve set up to collect their information. Next, you ask them to reply with a “Y” to agree to the terms of your email newsletter (this is permission to be added to your email list, as required by the GDPR guidelines). Then you ask them to reply with their email address, and voila, in under a minute, they’re signed up. No computer opt-in necessary, no searching on their tiny phone screen for the button on your website, and no secondary link to click. You can even offer a worthwhile incentive to keep them going through the process, such as a coupon for their first purchase. Easy peasy, and look at you, with a whole host of shiny new followers! That was fun, wasn’t it?

grow your email list

Photo by Jae Park on Unsplash

3. Offer exclusive access.

Entire websites are predicated on this principle. Patreon, anyone? By promising subscribers content they can find nowhere else, you’re appealing to the FOMO (fear of missing out) most people feel in the digital age. If you’re offering exclusive looks at what your business is up to, people will feel like they’re getting a greater reward for their time and attention.

  • If you own an independent brewery, this can be a look at some upcoming craft beers you’re soon to release.
  • If you’re an author, this can be a sneak peek at Chapter 1 of a new release or an offer code for your next book.
  • If you manage a restaurant, maybe this is a recipe or a look at next month’s dessert special plus an offer for a meal for two.

Play with it. Get creative. People interested in your products and services will want to know what you have cooking behind the scenes. Let them have a taste. They’ll feel like they’re in on the secret, and new subscribers will want to be in-the-know, too. The sign-ups will be rolling in.

There you have it, 3 ways to grow your email list that don’t repeat the advice of bazillions of other articles.

Back to your regularly scheduled programming.


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