Bright Planning is a marketing and public relations agency based in Asheville, North Carolina with a focus on brands that are creating a positive impact in their industries. Whether it’s running a sustainable seafood program, reducing restaurant food waste, promoting diversity in hospitality management, crafting organic products or something else, we love working with people and brands who are redefining the standard.
We specialize in strategy, marketing and public relations for eco-friendly and socially responsible food, beverage, sustainable travel and lifestyle brands as well as book publicity for innovative thought leaders and authors.
Yes, there’s a reason behind the name.
We love a good plan, whether it’s scribbled on a napkin or laminated in a binder. From Day 1 of opening our doors, we have always been a “strategy first” agency. We love planning, organizing, and helping a brand dig deeper and discover their elegantly simple solutions to marketing and making money. Every successful company needs a great (and flexible!) marketing plan that unifies their goals with their brand, and simplifies their tactics.
That’s what we’re known for.
We roll up our sleeves and work one-to-one in close relationships with each of our brands to achieve their unique goals. Many of our clients come to us for help with a single project and end up joining the Bright Planning family for years.
Bright Planning is an intentionally small agency and we serve a limited number of clients. This leverages our best creative work and maximizes attention for each client.
Catherine Campbell is the director and founder of Bright Planning. Since 2006, she has consulted for small businesses, large corporations, and New York Times bestselling authors.
Catherine launched Bright Planning in 2014 with a proprietary marketing plan model, and coupled it with her vision to help sustainable, exceptional companies market better and secure their place in the spotlight.
Her thought leadership appears in numerous outlets including CNBC, Harvard Business Review, Bloomberg Businessweek, Authority Magazine, and The Muse. She holds advanced degrees from UNC-Asheville and Queens University and formerly taught at Lenoir-Rhyne University.
Catherine is a native of western North Carolina and has lived in Asheville since 2000. In her spare time, Catherine enjoys dancing around the kitchen, embarrassing her son, gardening, and reading.
Brandon Amico is Bright Planning’s public relations specialist, offering PR and media outreach strategy that helps clients take their content to the next level with press releases, bylines, media kits, guest appearance coordination and more. He also serves as a creative copywriter on client projects, producing web content and articles.
Brandon graduated from University of New Hampshire with a degree in Business Administration and concentration in Marketing. He has worked for both national and global PR firms, managing campaigns for multimillion-dollar brands.
When he’s not on the phone pitching a story, Brandon is publishing his own award-winning poetry and enjoys spending time with his family: his partner Catherine (yes, this Catherine) and their son, Thad.
Bright Planning collectively offers two decades of marketing consulting experience, and has generated millions in revenue from our strategic marketing process.
We are proud to be queer woman-owned and we serve entrepreneurs of all races, religions, sexual orientations and gender identities. Our servers are green-hosted, we offset our annual carbon footprint, and we maintain a supportive company culture. Bright Planning also donates in-kind marketing and PR services to a number of nonprofit organizations each year.
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