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Content Marketing and Public Relations For Positive Impact Companies

Bright Planning is a boutique content marketing and public relations agency based in Asheville, NC with a national clientele.

We specialize in strategic planning for your company’s content and public relations: two crucial components for brand awareness and revenue growth.

Some words used to describe us: Boutique. High-level. Responsive. Hands-on. Tech savvy. Forward thinking. 

Our clients range from private fast-growth startups to established companies that offer organic, ethical or sustainable retail products and positive impact services.

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Meet The Team

(click on any of our pictures to learn more about us)

Catherine Campbell
Director
Catherine Campbell
Director

Catherine Campbell is the founder and director of strategy at Bright Planning. Her business expertise appears in Harvard Business Review, Bloomberg, The Daily Muse, CBS Small Business, and elsewhere.

Since 2006, she has created marketing plans and story-driven campaigns for companies of all sizes, from multi-billion dollar corporations to fast-growth start-ups. She has also consulted for bestselling authors as well as some of the top sales and social influencers in the United States.

Catherine launched Bright Planning in 2014 with a single Marketing Map, a proprietary marketing plan model, and coupled it with her vision to help sustainable and ethical companies market better and be better.

Catherine is a native of western North Carolina and has lived in Asheville since 2000. In her spare time, Catherine enjoys dancing around the kitchen, embarrassing her son, gardening, and reading.

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Andrea Rose
Content
Andrea Rose
Content

Andrea Rose is Bright Planning’s go-to expert for client and industry research and drafting articles and client or brand materials.

Having earned her Bachelor’s degree from Saint Louis University, Andrea plays in many sandboxes, from the corporate world of finance and accounting to her true passion in the publishing arena as an award-winning, bestselling author. Both careers have given her multi-faceted expertise in finance, communications, and marketing.

Andrea spends her days in the Midwest battling tornadoes and the school pick-up/drop-off line—both equally dangerous—while giving her clients the tools they need to run sharp, savvy businesses. At night, she creates worlds of fiction for her readers the world over.

Brandon Amico
Public Relations
Brandon Amico
Public Relations

Brandon Amico is Bright Planning’s public relations specialist, offering PR and media outreach strategy that helps clients take their content to the next level with press releases, bylines, media kits, guest appearance coordination and more. He also serves as a creative copywriter on client projects, producing web content and articles.

Brandon graduated from University of New Hampshire with a degree in Business Administration and concentration in Marketing. He has worked for both national and global PR firms, managing campaigns for multimillion-dollar brands.

When he’s not on the phone pitching a story, Brandon is publishing his own award-winning poetry and enjoys spending time with his family: his partner Catherine (yes, this Catherine) and their son, Thad.

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Allison Capps
Social Media
Allison Capps
Social Media

Allison Capps is Bright Planning’s social media coordinator and a designer, brand enthusiast and lover of all things beautiful. Allison can helps clients through how a customer sees their brand and develops a social marketing strategy tailored to their audience.

Allison grew up in Western North Carolina and graduated from Appalachian State University where she studied Graphic Design and minored in Communication Studies. A true creative, Allison loves branding and web design, and has settled into the niche of social media marketing within the last 3 years.

Allison lives in Asheville, NC with her husband Jason and our dog Lilly Mae (crazy dog-mom alert). “When I’m not creating, you can catch me running, drinking a good cup of coffee or hanging with the hubs and pup on a trail somewhere.”

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Bright Planning offers over ten years of marketing consulting experience, and has generated millions in revenue from our strategic marketing process.

We are proud to be woman-owned and we serve entrepreneurs of all races, religions, sexual orientations and gender identities. Our office is powered by wind energy, our servers are green-hosted, we offset our annual carbon footprint, and we maintain a supportive company culture. Bright Planning also donates a portion of annual revenue to a carefully curated list of social and environmental causes that align with our mission.

Fall 2018 Internships are now open. Click here. 
With the help of Bright Planning, I created a format for networking, then marketing, then booking a successful 6-week workshop that is repeatable and therefore a source of sustainable income for my business. After working with Catherine, I knew what it would take to begin putting myself out there, and I gained a local partner yoga studio, launched a podcast, and have had both influencers and followers (in both the US and abroad) reach out to me for interviews and partnership opportunities. A representative from a publishing house even connected with me through my website, which could lead to a potential book deal. Plus I have seen noticeable increases in my traffic.
Megan De Matteo, Narrative Yoga