Content Marketing and Public Relations For Ethical Brands

Bright Planning is a content marketing and public relations agency based in Asheville, NC with a national clientele.

We specialize in small and medium-sized business marketing and public relations campaigns for the following industries: 

  • Food + Beverage + Restaurants: organic, local, sustainable
  • Lifestyle: products, experiences and services that create a positive impact
  • Authors + Thought Leaders: chefs, business leaders, industry pioneers

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Meet The Team

(click on any of our pictures to learn more about us)

Catherine Campbell
Catherine Campbell

Catherine Campbell is the founder and director of strategy at Bright Planning. Her business expertise appears in Harvard Business Review, Bloomberg, The Daily Muse, CBS Small Business, and elsewhere.

Since 2006, she has created marketing plans and story-driven campaigns for companies of all sizes, from multi-billion dollar corporations to fast-growth start-ups. She has also consulted for bestselling authors as well as some of the top sales and social influencers in the United States.

Catherine launched Bright Planning in 2014 with a single Marketing Map, a proprietary marketing plan model, and coupled it with her vision to help sustainable and ethical companies market better and be better.

Catherine is a native of western North Carolina and has lived in Asheville since 2000. In her spare time, Catherine enjoys dancing around the kitchen, embarrassing her son, gardening, and reading.

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Brandon Amico
Public Relations Strategist
Brandon Amico
Public Relations Strategist

Brandon Amico is Bright Planning’s public relations specialist, offering PR and media outreach strategy that helps clients take their content to the next level with press releases, bylines, media kits, guest appearance coordination and more. He also serves as a creative copywriter on client projects, producing web content and articles.

Brandon graduated from University of New Hampshire with a degree in Business Administration and concentration in Marketing. He has worked for both national and global PR firms, managing campaigns for multimillion-dollar brands.

When he’s not on the phone pitching a story, Brandon is publishing his own award-winning poetry and enjoys spending time with his family: his partner Catherine (yes, this Catherine) and their son, Thad.

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Courtenay Morgan
Content Strategist
Courtenay Morgan
Content Strategist

Content strategist Courtenay Lane Morgan brings years of experience to Bright Planning, from both corporate and independent backgrounds. Most recently, she was the principal of her own marketing and communications agency.

Courtenay served as the Director of Marketing for one of North Carolina’s preeminent law firms. Under her direction, the multigenerational firm’s unique brand experienced significant growth strengthened by a cohesive and sophisticated digital marketing strategy.

Courtenay holds a Bachelor’s degree in Anthropology from Appalachian State University. She’s familiar with the head tilt this often elicits and replies, “Anthropology is the holistic study of the behavior and adaptation of human beings. Understanding the beliefs and values of people is integral to creating and implementing a marketing plan that resonates with clients and their audiences.”

When she’s not clicking on her laptop, she’s spending time with her beloved hound, James. A native North Carolinian, she believes in the healing properties of sweet tea, garden tomato sandwiches, and buttermilk biscuits.

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Andrea Rose
Content and Research Specialist
Andrea Rose
Content and Research Specialist

Andrea Rose is Bright Planning’s go-to expert for client and industry research and drafting articles and client or brand materials.

Having earned her Bachelor’s degree from Saint Louis University, Andrea plays in many sandboxes, from the corporate world of finance and accounting to her true passion in the publishing arena as an award-winning, bestselling author. Both careers have given her multi-faceted expertise in finance, communications, and marketing.

Andrea spends her days in the Midwest battling tornadoes and the school pick-up/drop-off line—both equally dangerous—while giving her clients the tools they need to run sharp, savvy businesses. At night, she creates worlds of fiction for her readers the world over.

Strategic Partners
People We Love
Strategic Partners
People We Love
Atlas Branding
Branding & Design, East Coast
Rob Decker
SEO, Data & Analytics
Jason & Natalie Pyles
Podcast Production

Bright Planning offers over ten years of marketing consulting experience, and has generated millions in revenue from our strategic marketing process.

We are proud to be woman-owned and we serve entrepreneurs of all races, religions, sexual orientations and gender identities. Our servers are green-hosted, we offset our annual carbon footprint, and we maintain a supportive company culture. Bright Planning also donates a portion of annual revenue to a carefully curated list of social and environmental causes that align with our mission.


Bright Planning in the News

For media inquiries and speaking opportunities, please email 

Demystifying Market Research and Customer Discovery – Hatch AVL

Catherine Campbell Nominated for WomanUP Awards 2018 – Asheville Chamber of Commerce

Catherine Campbell (21 Leaders Featured In Women Entrepreneurship Week) – Hatch AVL

Create 30 Days of Story-Driven Social Media Posts and Move On With Your Life – Chelsea Lane Photography

65 Tips For Getting More Business Referrals –

A Two-Step Strategy to Land Clients on LinkedIn – B2B Writing Success

Create a Fun, Impactful Marketing Plan – SCORE Asheville Women’s Business Roundtable

How to Increase Conversion Rates On Your Sign-Up Forms – MyCustomer

This Week In Growth Marketing – Medium

How to Reduce Customer Churn – NG Data

The Importance of Human Connections In A World of Social Media Craziness – The BuildLiveGive Podcast

How to Overcome the Fear of Not Pleasing Everyone – Savvy Business Radio

How to Know If Your Digital Marketing Campaign is Working – NCR Silver

The Sensible Case For Ignoring All Emails While You’re On Vacation – Bloomberg Businessweek

Permission Granted to Ignore Emails – Seattle Times

Use Personal Stories to Sell More Solar – Solar Power World

5 Ways to Work From Home More Effectively – Harvard Business Review

6 Out-Of-The-Box Time Management Tips From the People You’d Least Expect – Appointment Plus

5 Career Lessons I Learned as a Circus Performer – The Muse

Why Business Owners Need to Pick a Focus – Finding Asheville Podcast




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With the help of Bright Planning, I created a format for networking, then marketing, then booking a successful 6-week workshop that is repeatable and therefore a source of sustainable income for my business. After working with Catherine, I knew what it would take to begin putting myself out there, and I gained a local partner yoga studio, launched a podcast, and have had both influencers and followers (in both the US and abroad) reach out to me for interviews and partnership opportunities. A representative from a publishing house even connected with me through my website, which could lead to a potential book deal. Plus I have seen noticeable increases in my traffic.
Megan De Matteo, Narrative Yoga