Marketing and Public Relations For The Greater Good
Bright Planning is a marketing and public relations agency based in Asheville, North Carolina with a focus on brands that are creating a positive impact in their industries. Whether it’s running a sustainable seafood program, reducing restaurant food waste, promoting diversity in hospitality management, being the first solar powered lawncare service, or something else, we love working with people and brands who are redefining the standard.
We specialize in marketing and public relations campaigns for the following industries:
- Food & Beverage: local, organic, farm to table, sustainable
- Hospitality: ecotourism, developments, positive impact experiences
- Lifestyle: natural, organic products and services
- Chefs & Authors: innovative thought leaders
We roll up our sleeves, get our boots dirty on the ground, and work one-to-one in close relationships with each of our brands to achieve their unique goals. Many of our clients come to us for help with a single project and end up joining the Bright Planning family for years.
Meet The Team
(click on any of our pictures to learn more about us)
Catherine Campbell is the founder and director of strategy at Bright Planning. Her business expertise appears in Harvard Business Review, Bloomberg, The Daily Muse, CBS Small Business, and elsewhere.
Since 2006, she has created marketing plans and story-driven campaigns for companies of all sizes, from multi-billion dollar corporations to fast-growth start-ups. She has also consulted for bestselling authors as well as some of the top sales and social influencers in the United States.
Catherine launched Bright Planning in 2014 with a proprietary marketing plan model, and coupled it with her vision to help sustainable and ethical companies market better and be better.
Catherine is a native of western North Carolina and has lived in Asheville since 2000. In her spare time, Catherine enjoys dancing around the kitchen, embarrassing her son, gardening, and reading.
Brandon Amico is Bright Planning’s public relations specialist, offering PR and media outreach strategy that helps clients take their content to the next level with press releases, bylines, media kits, guest appearance coordination and more. He also serves as a creative copywriter on client projects, producing web content and articles.
Brandon graduated from University of New Hampshire with a degree in Business Administration and concentration in Marketing. He has worked for both national and global PR firms, managing campaigns for multimillion-dollar brands.
When he’s not on the phone pitching a story, Brandon is publishing his own award-winning poetry and enjoys spending time with his family: his partner Catherine (yes, this Catherine) and their son, Thad.
Content strategist Courtenay Lane Morgan brings years of experience to Bright Planning, from both corporate and independent backgrounds. Most recently, she was the principal of her own marketing and communications agency.
Courtenay served as the Director of Marketing for one of North Carolina’s preeminent law firms. Under her direction, the multigenerational firm’s unique brand experienced significant growth strengthened by a cohesive and sophisticated digital marketing strategy.
Courtenay holds a Bachelor’s degree in Anthropology from Appalachian State University. She’s familiar with the head tilt this often elicits and replies, “Anthropology is the holistic study of the behavior and adaptation of human beings. Understanding the beliefs and values of people is integral to creating and implementing a marketing plan that resonates with clients and their audiences.”
When she’s not clicking on her laptop, she’s spending time with her beloved hound, James. A native North Carolinian, she believes in the healing properties of sweet tea, garden tomato sandwiches, and buttermilk biscuits.
Andrea Rose is Bright Planning’s go-to expert for client and industry research and drafting articles and client or brand materials.
Having earned her Bachelor’s degree from Saint Louis University, Andrea plays in many sandboxes, from the corporate world of finance and accounting to her true passion in the publishing arena as an award-winning, bestselling author. Both careers have given her multi-faceted expertise in finance, communications, and marketing.
Andrea spends her days in the Midwest battling tornadoes and the school pick-up/drop-off line—both equally dangerous—while giving her clients the tools they need to run sharp, savvy businesses. At night, she creates worlds of fiction for her readers the world over.
Kerry Lengyel is the Marketing & PR Specialist for Bright Planning, which means she wears many different hats. From social media campaign management to research to press release drafts, Kerry works diligently on the little details that make client projects successful.
Originally from the fast-moving state of New Jersey, Kerry decided she needed a change of pace when she enrolled in the journalism program at the University of North Carolina at Chapel Hill. Since graduating, she has spent her career in a variety of communications roles, including reporting, editing, public relations, videography, online marketing, and book publishing.
When she’s not creating engaging content for your brand, Kerry enjoys discovering new hiking trails with her beagle/foxhound named Bo, drinking too much coffee, and daydreaming while gazing at the Blue Ridge Mountains.
Rob Decker is our strategic partner for SEO, Data and Analytics. He has 10+ years of experience in building and optimizing online marketing strategies for businesses of all shapes and sizes. He can design an optimization and tracking strategy that’s just right for any organization looking to connect to their audiences online.
Rob holds a Bachelor of Arts degree in Journalism and Mass Communication from the UNC School of Media and Journalism and a Master of Science in Internet Marketing from Full Sail University.
When he’s not exploring the depths of online funnels and internal linking loops he’s traveling and getting outside as much as possible with his partner LaTisha and their two dogs Izzy and Pennie.
Bright Planning offers over ten years of marketing consulting experience, and has generated millions in revenue from our strategic marketing process.
We are proud to be woman-owned and we serve entrepreneurs of all races, religions, sexual orientations and gender identities. Our servers are green-hosted, we offset our annual carbon footprint, and we maintain a supportive company culture. Bright Planning also donates a portion of annual revenue to a carefully curated list of social and environmental causes that align with our mission.
Want to join our team?
Where to find us:
(no walk-ins, please!)
Bright Planning in the News
For media inquiries and speaking opportunities, please email firstname.lastname@example.org
Use Personal Stories to Sell More Solar – Solar Power World
Catherine Campbell Nominated for WomanUP Awards 2018 – Asheville Chamber of Commerce
Create 30 Days of Story-Driven Social Media Posts and Move On With Your Life – Chelsea Lane Photography
65 Tips For Getting More Business Referrals – CarolRoth.com
A Two-Step Strategy to Land Clients on LinkedIn – B2B Writing Success
Create a Fun, Impactful Marketing Plan – SCORE Asheville Women’s Business Roundtable
This Week In Growth Marketing – Medium
How to Reduce Customer Churn – NG Data
The Importance of Human Connections In A World of Social Media Craziness – The BuildLiveGive Podcast
How to Overcome the Fear of Not Pleasing Everyone – Savvy Business Radio
The Sensible Case For Ignoring All Emails While You’re On Vacation – Bloomberg Businessweek
Permission Granted to Ignore Emails – Seattle Times
5 Ways to Work From Home More Effectively – Harvard Business Review
6 Out-Of-The-Box Time Management Tips From the People You’d Least Expect – Appointment Plus
Why Business Owners Need to Pick a Focus – Finding Asheville Podcast