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Episode 75: How to Connect People to Your Ideas Through Marketing
In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas...
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Rational Vs. Emotional Marketing
At its most basic, marketing is a conversation between you and your customers. Sounds simple, right? Not so fast. You as a business owner have a goal—to make...
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Episode 74: Tips for Writing Fast Blog Posts
Of all the duties that marketers take upon themselves, it seems like the most daunting job is writing fast blog posts. In Episode 74 of the Bright Planning Mark...
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Personalizing Marketing for the Security Conscious Consumer
We’ve all seen that ad that’s just a little too perfectly timed. The one in a social media sidebar that references a product we just searched on the interne...
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Episode 73: Marketing for Artists
This week on the Bright Planning Marketing Podcast, we received a question from an author named Rose. She asked for advice on marketing for artists by continuin...
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When Marketing Personalization Intrudes
In our last post, we discussed marketing personalization 101, and offered some ideas to begin incorporating personalization into your strategy. Now, let’s exa...
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Episode 72: Kick off Content Marketing With an Empathy Map
If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your custo...
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The Perks of Personalization
We’ve all gotten those emails with our first name in the subject line. “Andrea, Spinning a Yarn wants to give you free yarn and books for a year!” If you...
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