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You’re Ruining Your Own Blog: 5 Ways to Promote and Grow It
Your website is one of the most vital tools your business has, and yet many companies don’t use—or know how to use—one of the best features of their websi...
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Episode 81: Get More Reviews For Your Local Business
Did you know that 84% of the population trusts online reviews? And 91% of the population reads online reviews. These are significant numbers! Fake reviews were...
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Episode 80: Is Print Advertising Dead?
How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many pri...
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Episode 79: The Art of Pitching to Media Outlets
In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets...
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Episode 78: Why Is Every Car Commercial The Same? Lessons In Being Different
Have you ever noticed that there are only a few formulas for car commercials? You’ve seen them over and over again. Many people simply tune them out or turn t...
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Episode 77: New Ways To Market To Women
We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have si...
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A Match Made in Heaven: Co-Branding and Affinity Marketing
It’s like chocolate and peanut butter. Wine and cheese. Nuts and bolts. Some things just go together. Some things, you wouldn’t think of as a great combinat...
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Episode 76: The Pros and Cons of the Toddler Principle
Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76: The Pros and Cons of the Toddler Principle. For this season...
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