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Ep 89: Brainstorm Ten Social Media Campaigns in 20 Minutes
After a while some businesses have a hard time coming up with what to post about in their social media. It can be a challenge! Today Catherine shares 10 social...
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Organic Food Companies That Get Their Marketing Right
When it comes to organic foods, consumers have learned to be discerning in the products they buy. Marketing spin has eroded trust in this industry, with the add...
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Episode 88: How to Use Music in Marketing Campaigns
Music is supposedly “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Marketing Podcast, we discuss met...
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5 Reasons We Miss MySpace
With so many social media platforms to choose from today, each with their own pros and cons, it’s hard to remember a time when there was only one: MySpace. In...
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Episode 87: Marketing Staff: Who, How, and When to Hire Help
Welcome to Episode 87 of the Bright Planning Marketing Podcast. The question Catherine gets often from start-ups and small businesses is, “Who should I hire f...
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Episode 86: The Rant-y Episode: Overused Marketing Tactics We Hate
Everybody loves a good rant, right? We hope so. Episode 86 is our full-blown “Rant-y” show where we discuss the marketing tactics that we hate most! You’r...
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Episode 85: Why Back-to-School Marketing Campaigns Work For Any Brand
Back-to-school marketing campaigns are for more than just the office stationery companies. This magical time of year is an advantageous season due to the shared...
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3 Companies that Embody Sustainability
Millennials are the most sustainability-conscious generation to date, willing to pay more for goods produced with fair trade and environmental and social consid...
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