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What’s in Your Messages? Messenger App Advertising
Are social media messaging apps—Facebook Messenger, What’sApp, and Twitter DMs—the last bastion of untapped advertising space? Many in marketing believe s...
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Instagram Trends for 2019
In June 2018, Instagram reached a huge milestone, hitting 1 billion monthly users. According to Sprout Social, 80% of Instagram users follow a business, and of...
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Successful Content Requires Successful Distribution
If you’ve been reading the Bright Planning blog for a while, then you know how much importance we place on your marketing content. It’s how you converse wit...
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The 1-2-3 of Video Marketing
The stats for video marketing cannot be ignored. Among them, video marketing will make up 80% of all web traffic by 2019. With a 200-300% boost in click-through...
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When Customer Success Goes Above and Beyond
What’s the point of all this marketing strategy and brand storytelling? Sure, they help us succeed in running our business, getting the word out, and crafting...
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What to Expect: 2019 Marketing Trends
It’s that time of year, where we at Bright Planning take a look at the marketing landscape as a whole, and then drop our two cents on the direction we believe...
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Ep 100: You’ve Come a Long Way, Baby (Plus: 2019 Marketing Predictions)
Woohoo! It’s Episode 100 of the Bright Planning Marketing Podcast! That means we’ve brought you at least 33 and a half hours of free marketing advice! Most...
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Copywriting Evolution: Staying Relevant in Changing Times
In the age of “fake news” and the rising chasm of trust between the public and the media, there is a shift taking place. It’s a copywriting evolution...
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