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#Hashtag This
Hashtag usage can be a very effective marketing strategy. It’s great for building brand awareness, helping customers find your products and services, and stay...
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Will You Be At WNC Press Pass?
Our agency, Bright Planning, is a proud sponsor and PR Specialist for WNC Press Pass. Join us April 30 from 1-4pm to hear from a panel of local media outlet new...
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Marketing Metrics: Sifting Through the Data
“What the hell should I be measuring?” Marketing metrics are one of the most common pain points clients and readers ask about. There’s so much data availa...
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The First Step in Your Marketing Strategy: Build Empathy
Empathy is the foundational brick of any business. Whether you provide products or services, you seek to relieve a pain point or fulfill a need that improves co...
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The 101 of Content Marketing
Content marketing is defined by the Content Marketing Institute as: … a strategic marketing approach focused on creating and distributing valuable, releva...
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2018 Email Marketing Trends
Is email marketing dead? That question keeps popping up as people are increasingly adopting an inbox zero mentality. But don’t hang up your newsletter templat...
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Episode 75: How to Connect People to Your Ideas Through Marketing
In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas...
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Rational Vs. Emotional Marketing
At its most basic, marketing is a conversation between you and your customers. Sounds simple, right? Not so fast. You as a business owner have a goal—to make...
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