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Beacon Marketing: Using Proximity to Entice Customers
When a customer enters your store, it’s not like when they shop on your website. You can’t see how long they linger over certain products, how close they ar...
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Ep 93: Here’s a Bunch of Website Conversion Secrets
Website conversion is the whole point to building an online presence and having a space on the internet. In Episode 93 of the Bright Planning Marketing Podcast,...
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Retail Marketing Strategies that Work
In the 90s, Abercrombie & Fitch introduced us to a unique shopping experience unlike any we’d seen before, with their loud music, fragrance-filled stores,...
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Ep 92: Market Research Strategies For Small Business Owners
In Episode 92 of the Bright Planning Marketing Podcast, we’re happy to discuss the following questions from Chelsea, who writes: I’d love a 101 on ̵...
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Experiential Marketing 101
We see so much through our smartphones, talk to people in far-flung places, make new friends we’d never get to meet in real life, and read fascinating article...
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Ep 91: How to Gather Small Data That Will Level Up Your Marketing Game
If companies want to understand consumers, big data offers a valuable but incomplete solution. Our preoccupation with digital data endangers high-quality insigh...
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The Evolution of Email Marketing and Your Business
Email marketing is at a unique moment in time. We’re observing email marketing platforms developing to the cusp of sophistication while at the same time t...
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Ep 90: Why Small Data Makes Brands Really Successful
What is small data? So glad you asked… Small data, in a nutshell, is a collection of what we call “hidden facts” in a person’s life. You can’t get the...
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