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Why You Need a Marketing Funnel (Regardless of Your Business Model)
Understanding the impact your brand has on your target audience is key. You may have the best product or service in your industry, or the best messaging to capt...
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How “Visual Search” Is Going to Impact Your Search Results
Our society is visual. Video is one of the most popular means of building a brand because 90% of customers report that product videos help them make purchases....
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Practical Business Uses for Augmented and Virtual Reality
It’s true the expense of making augmented and virtual reality an everyday part of most marketing strategies has been prohibitive for small to medium-sized bus...
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The Next Evolution of Chatbots
So let’s chat about chatbots. Some people believe they’re annoying: those little boxes zooming into view on websites, obscuring content and offering very li...
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Personal Assistant Search Optimization is the New SEO
We’ve seen some mind-boggling stats about the number of households with a smart speaker, how many adults use voice search in a single day (40%), and predictio...
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Authenticity in Marketing: More Than a Buzzword
In the 80s, the rise of cable television made created an explosion of advertising. Direct to consumer messages were on every channel, in every magazine, and the...
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What’s in Your Messages? Messenger App Advertising
Are social media messaging apps—Facebook Messenger, What’sApp, and Twitter DMs—the last bastion of untapped advertising space? Many in marketing believe s...
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Instagram Trends for 2019
In June 2018, Instagram reached a huge milestone, hitting 1 billion monthly users. According to Sprout Social, 80% of Instagram users follow a business, and of...
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