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The Ins and Outs of Going Live On Social Media
As a small business owner, you are undoubtedly wondering what you can do during this mandated downtime. Whatever you do, don’t let your brand go silent. For o...
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Public Relations: The Rising Gap in the Public’s Trust in the Media
Edited March 2020. Now, more than ever, it’s imperative that your business considers how it addresses its image and messaging via the power of public rela...
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Move Over, Millennials: It’s Time to Market to Gen Z
Photo by Gavin Whitner Generation Z, which comprises those born between 1997 and 2012, now makes up 40% of all consumers. That means it’s vitally important f...
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What Is Your Brand Identity?
Thinking about taking the plunge and opening the next desirable restaurant, distillery, or coffee roastery? You might have the right ideas and adequate capital...
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Brand Activation Ideas for Your Restaurant
It’s no longer enough to serve great food in the perfect location with the best seasonal ingredients. For that matter, the competition is too fierce and the m...
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5 Effective Email Design Trends for 2020
Every year, email marketers and business owners alike scratch their heads and ask the question, “Is email marketing dead?” And every year, the fact remains...
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5 Ways to Get Your Video Content Strategy Ready for a New Decade
We’re not just approaching a new year, we’re approaching a new decade. For Bright Planning, this means we’ll be implementing new marketing strategies, pla...
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6 High-ranking Blog Tips for People Who Hate Writing
From what we have gathered, most business owners would rather pay back taxes than write a blog post. How do we know? Because when we tell potential clients that...
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