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How to Write Headlines that Grab Attention Without Being Sales-Pitchy
With content creation a vital piece of your marketing strategy, the headlines you use on your website’s posts as well as across social media are absolutely cr...
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Episode 83: All Your Questions Answered About Signature Brand Story
In Episode 83 of the Bright Planning Marketing Podcast, Catherine answers your burning questions that have been coming down the pipeline about the upcoming Sign...
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Wade Into Content Writing: Three Places To Start

Your goal when creating content is to remember that your audience is just like you. They are curious, hungry for knowledge, and compelled by stories with sub...

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The Connection Within the Story 

People are drawn to characters they relate to, characters they can remember, and in broader strokes, to lessons taught from beginning to end. The beauty of t...

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Episode 58: The Definition of Content Writing & How to Do it Right

We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t al...

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The Sensitive Art of Tragedy in Marketing

As humans, we are drawn to stark images, what people refer to as “unexpected juxtaposition.” Quite often, tragedy contains this unexpected juxtaposition...

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The Delicate Balance of Humor in Advertising 

Of all the seven archetypes, comedy is the most difficult to pull off, but when successful, it has the potential to launch your brand awareness and mark your...

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Voyage and Return: When Experience Gained Betters The Hero

In today's installment of our 7 Storytelling Archetypes in Marketing series, we discuss the voyage and return archetype. In this story, the protagonist must...

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