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Copywriting Evolution: Staying Relevant in Changing Times
In the age of “fake news” and the rising chasm of trust between the public and the media, there is a shift taking place. It’s a copywriting evolution...
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Language Evolution in Your Content Marketing
Words, some argue, are a living thing, breathing life into our businesses, relationships, and communication. We are social creatures, and the way we interact ch...
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Public Relations: The Rising Gap in the Public’s Trust in the Media
The internet has brought a great, sweeping change in the way we receive and absorb information. It affects everything, from how we shop or stay up-to-date, to h...
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How to Write Headlines that Grab Attention Without Being Sales-Pitchy
With content creation a vital piece of your marketing strategy, the headlines you use on your website’s posts as well as across social media are absolutely cr...
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Episode 83: All Your Questions Answered About Signature Brand Story
In Episode 83 of the Bright Planning Marketing Podcast, Catherine answers your burning questions that have been coming down the pipeline about the upcoming Sign...
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Wade Into Content Writing: Three Places To Start

Your goal when creating content is to remember that your audience is just like you. They are curious, hungry for knowledge, and compelled by stories with sub...

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The Connection Within the Story 

People are drawn to characters they relate to, characters they can remember, and in broader strokes, to lessons taught from beginning to end. The beauty of t...

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Episode 58: The Definition of Content Writing & How to Do it Right

We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t al...

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