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The Perks of Personalization
We’ve all gotten those emails with our first name in the subject line. “Andrea, Spinning a Yarn wants to give you free yarn and books for a year!” If you...
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Episode 70: How to Take a Break From Marketing Without Losing Your Audience
How do you take a break, go on vacation or have a life when you have a content releasing schedule that never stops? How can you prepare a little extra evergreen...
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Harnessing Influencers for Your Marketing Strategy
We’ve reached the peak of influencer trends in marketing, but this smart strategy in garnering additional leads and social media reach isn’t going t...
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Defining What’s Gay In Marketing

Ever since ad campaigns began to include LGBTQ people, a question has resounded in brainstorming sessions, marketing pitch meetings, and across social media....

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Marketing to the “T” in LGBTQ
As one of the most misunderstood letters in the LGBTQ alphabet, the transgender community needs the social inclusion marketing can give now more than ever....
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Marketing to the LGBTQ Community is a Complex Undertaking

If the last several years of successful legal battles, social dialogue, and greater visibility have taught us anything, it’s that the LGBTQ (Lesbian, Gay,...

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Wade Into Content Writing: Three Places To Start

Your goal when creating content is to remember that your audience is just like you. They are curious, hungry for knowledge, and compelled by stories with sub...

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Your Business Doesn’t Need To Be On Every Social Media Platform. Here’s Why

Your business will see better conversions if you dedicate your marketing efforts to a few select social media platforms that make sense for your specific nee...

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