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To Like, or Not to Like Instagram
Which stings more? Working hard on something and not getting noticed or working hard on something and not being liked? If your business has seen a significant l...
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7 Steps To Attract Customers Through Your Google My Business Listing
Let’s talk about Google. We know there are other search engines out there, but none of them compete for consumer attention on the scale of Google. For some pe...
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How Geofencing Corrals Local Customers to Your Business
Geofencing. No, it’s not some fancy new version of a sport with thin swords. It’s a fantastic technology that allows businesses to entice local traffic into...
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The Mighty Marketing Trend of Micro-Moments
In a time when people carry around powerful computers in their pockets—smartphones—it’s not surprising having fingertip access to the Information Super Hi...
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Podcast Replay: How to Create a Back to School Marketing Campaign for Your Brand
Originally posted 7.17.2018 Updated 8.6.19 Back-to-school marketing campaigns are for more than just the big box stores. This magical time of year is an advanta...
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5 Reasons You Need an E-Commerce Site
Small business owners are very proud of their physical locations, and rightly so. Through countless hours of hard work, maybe some extensive renovation, and a l...
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Podcast Replay: Using Music in Marketing Campaigns
Originally posted 08.07.2018 Updated 07.19.2019 Music is “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Mark...
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Do Contests Bring in Customers?
Getting your brand out there isn’t always easy. You can post on social media regularly, advertise locally, religiously publish a quality newsletter, and still...
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