MENUCLOSE
You’re Ruining Your Own Blog: 5 Ways to Promote and Grow It
Your website is one of the most vital tools your business has, and yet many companies don’t use—or know how to use—one of the best features of their websi...
Read More
Episode 81: Get More Reviews For Your Local Business
Did you know that 84% of the population trusts online reviews? And 91% of the population reads online reviews. These are significant numbers! Fake reviews were...
Read More
Episode 80: Is Print Advertising Dead?
How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many pri...
Read More
A Match Made in Heaven: Co-Branding and Affinity Marketing
It’s like chocolate and peanut butter. Wine and cheese. Nuts and bolts. Some things just go together. Some things, you wouldn’t think of as a great combinat...
Read More
Get with the Program—Programmatic Ads
It’s no surprise that more processes are becoming automated, and marketing is no exception. After all, it takes a lot of time to run ad campaigns, to monitor...
Read More
#Hashtag This
Hashtag usage can be a very effective marketing strategy. It’s great for building brand awareness, helping customers find your products and services, and stay...
Read More
Marketing Metrics: Sifting Through the Data
“What the hell should I be measuring?” Marketing metrics are one of the most common pain points clients and readers ask about. There’s so much data availa...
Read More
The First Step in Your Marketing Strategy: Build Empathy
Empathy is the foundational brick of any business. Whether you provide products or services, you seek to relieve a pain point or fulfill a need that improves co...
Read More