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Episode 81: Get More Reviews For Your Local Business
Did you know that 84% of the population trusts online reviews? And 91% of the population reads online reviews. These are significant numbers! Fake reviews were...
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Episode 80: Is Print Advertising Dead?
How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many pri...
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Episode 79: The Art of Pitching to Media Outlets
In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets...
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Episode 78: Why Is Every Car Commercial The Same? Lessons In Being Different
Have you ever noticed that there are only a few formulas for car commercials? You’ve seen them over and over again. Many people simply tune them out or turn t...
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Episode 77: New Ways To Market To Women
We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have si...
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Episode 76: The Pros and Cons of the Toddler Principle
Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76: The Pros and Cons of the Toddler Principle. For this season...
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Episode 75: How to Connect People to Your Ideas Through Marketing
In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas...
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Episode 74: Tips for Writing Fast Blog Posts
Of all the duties that marketers take upon themselves, it seems like the most daunting job is writing fast blog posts. In Episode 74 of the Bright Planning Mark...
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