06.19.2018Marketing Strategy, Podcast
Did you know that 84% of the population trusts online reviews? And 91% of the population reads online reviews. These are significant numbers! Fake reviews were...
06.12.2018Marketing Strategy, Podcast
How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many pri...
06.05.2018Podcast
In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets...
05.29.2018Podcast
Have you ever noticed that there are only a few formulas for car commercials? You’ve seen them over and over again. Many people simply tune them out or turn t...
05.22.2018Podcast
We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have si...
05.15.2018Podcast
Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76: The Pros and Cons of the Toddler Principle. For this season...
02.12.2018Podcast
In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas...
02.05.2018Podcast
Of all the duties that marketers take upon themselves, it seems like the most daunting job is writing fast blog posts. In Episode 74 of the Bright Planning Mark...
MARKETING STRATEGY FOR