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Ep 92: Market Research Strategies For Small Business Owners
In Episode 92 of the Bright Planning Marketing Podcast, we’re happy to discuss the following questions from Chelsea, who writes: I’d love a 101 on ̵...
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Ep 91: How to Gather Small Data That Will Level Up Your Marketing Game
If companies want to understand consumers, big data offers a valuable but incomplete solution. Our preoccupation with digital data endangers high-quality insigh...
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Ep 90: Why Small Data Makes Brands Really Successful
What is small data? So glad you asked… Small data, in a nutshell, is a collection of what we call “hidden facts” in a person’s life. You can’t get the...
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Ep 89: Brainstorm Ten Social Media Campaigns in 20 Minutes
After a while some businesses have a hard time coming up with what to post about in their social media. It can be a challenge! Today Catherine shares 10 social...
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Episode 88: How to Use Music in Marketing Campaigns
Music is supposedly “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Marketing Podcast, we discuss met...
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Episode 87: Marketing Staff: Who, How, and When to Hire Help
Welcome to Episode 87 of the Bright Planning Marketing Podcast. The question Catherine gets often from start-ups and small businesses is, “Who should I hire f...
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Episode 86: The Rant-y Episode: Overused Marketing Tactics We Hate
Everybody loves a good rant, right? We hope so. Episode 86 is our full-blown “Rant-y” show where we discuss the marketing tactics that we hate most! You’r...
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Episode 85: Why Back-to-School Marketing Campaigns Work For Any Brand
Back-to-school marketing campaigns are for more than just the office stationery companies. This magical time of year is an advantageous season due to the shared...
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