It has been a busy winter for new consulting client Clean Air Lawn Care Asheville.

Clean Air Lawn Care Asheville offers full-service professional lawn care with a sustainable twist: solar-powered lawn mowing services as well as organic fertilizer and weed control. Customers get a clean lawncare experience free of chemicals and toxic fumes, and enjoy a lawn that is safe for family and pets.

The business is part of a massively growing cultural shift toward cleaner living and environmentally-conscious home and property maintenance. Owner Nate Banchiere hired Bright Planning to create a strategy for positioning year-over-year growth as they approach their second season in Asheville, beginning with clients in March and running through October for fall yard care.

The winter months are a perfect time for seasonally-strong businesses such as CALCA to focus on marketing and prepare for the busy spring and summer ahead. Bright Planning’s monthly strategic consulting for Clean Air Lawn Care includes growing brand awareness in Asheville through powerful storytelling, social media platform expansion, direct mail campaigns, and attention to customer service touchpoints to maintain their impressive high retention rate while increasing customer referrals.