We help pioneering, ethical companies grow using story-driven marketing and PR campaigns. We don’t try to be all things to all brands.
Our agency serves the following industries:
- Consumer Products: natural, artisan, ethically made, or organic
- Food + Beverage + Restaurants: organic, local, sustainable
- Professional Services: positive impact, socially responsible
- and select clients in Eco-Tourism and Outdoor Education
Service: Full-Service Content Marketing
Results: Bright Planning was hired by StrongProject to build and maintain their content marketing strategy. We worked with StrongProject to create social media presences on multiple platforms, including Facebook, LinkedIn, Twitter and Pinterest. After thoroughly optimizing on-site SEO and utilizing keywords in blog posts and other content, StrongProject today holds the #1, 2 and 3 spots on Google for almost 50 of their highly competitive industry keywords and has increased their overall site conversion rates to 23.5%.
Because StrongProject’s products are so visually appealing, we determined that Pinterest could be a healthy traffic driver for the company if we set up “office design inspiration” and office product boards and pins with detailed descriptions and longtail URLs (leading Pinterest browsers to a product’s detail page rather than the home page). Within the first 90 days, this strategy led to $132,000 in sales leads for StrongProject. Today, Pinterest drives an average of 2,000 unique visitors to StrongProject’s site each month, with an average viewing time of 5 pages and a 24% goal completion rate.
Case Study: The Windsor Hotel
Service: Full-Service Content Marketing
Results: The Windsor Hotel was in need of fresh content, but as a busy boutique hotel, they didn’t have the time to manage it in-house. We took the task off their hands and created fun photo-driven themed series for Instagram, Facebook, and their blog, while maintaining their social community. We also did a strategic follower growth campaign using hashtags and content that targeted luxury travelers and affluent families. Within 4 weeks, The Windsor Hotel grew their social media engagement by 33% and received an increase in positive reviews, receiving an award from TripAdvisor. By increasing their brand awareness across social media and increasing Google rankings through fresh consistent blog content, The Windsor Hotel became frequently booked with no vacancies, even during the traditionally slow period of January through March.
Case Study: We!
Results: We! is a positive impact company helping leaders and organizations improve their communication and deepen trust among teams. Bright Planning’s team helped We! founder Will Wise launch his new book, Ask Powerful Questions, on Amazon in paperback and ebook formats. Within the first 3 days of publication, Ask Powerful Questions reached the #1 spot in its Amazon categories and continued to hold the #1 spot for the next 30 days. During the first three months of launch, we secured 15 media appearances & coverage for Will and his co-founder, Chad Littlefield. Book reviews jumped from 10 to 72 starred reviews. Over two months following launch, over 6,000 copies of Ask Powerful Questions were downloaded and sold worldwide and the brand’s social media engagement increased by 10%. We also observed increases in email subscribers, web traffic and YouTube engagement.
Case Study: Foothills Meats
Results: Foothills Meats hired Bright Planning to help market the opening of a new “butcher bar” concept, with two restaurants in West Asheville and Black Mountain. Inspired by their legacy as a heritage brand and commitment to a local whole-animal philosophy for fine butchery, we helped Foothills quickly grow from being known as “the food truck” and guided their leadership team as they moved Foothills into its status as an award-winning and nationally acclaimed brand with three locations. Foothills has since dominated local SEO for their top 50 keywords, doubled their email and social media engagement, and has been featured in Garden & Gun, Time Out Magazine, Food & Wine, Eater, and other outlets. They were recently selected for inclusion in Truth, Love & Clean Cutlery, edited by Alice Waters. We continue to fully manage their marketing and public relations strategy and campaigns.
LIST OF PAST & CURRENT CLIENTS:
Art of Downsizing
High Country Engineering
Mountain Sound Builders
Earth Equity Advisors
Root & Prosper Consulting
Tick Tock Concierge
Clean Air Lawncare
Design Ave Home Furnishings
The Coloured Lens Painting
Carolinas Ready Mixed Concrete Association
Pathways To Education
We and Me, Inc.
Giant Leap Consulting
An Unstoppable Life
Altera Vita Institute
Jessica Hartung, Author
Michael Diettrich-Chastain, Author
Will Wise, Author
Christine Kane, Author
Bill Treasurer, Author
John Havlik, Author
Dr. Gus Vickery, MD, Author
Reason to Bake
Gan Shan Group
Little Sprout Carryout
The Windsor Boutique Hotel
Volunteer New York!
Sunnyside Trading Company
Northern Crescent Ironworks
Elder & Co.
Red Dragon Muscle Rub
Serenity + Scott Beauty
Skyland Camp for Girls
NYS3 Dramatic Arts Conservatory
Blue Ridge School of Herbal Medicine
Appalachian School of Holistic Herbalism
Madison County Community Learning Centers
Stand and Deliver Asheville
Megan de Matteo, RYT
Asheville Yoga Therapy
America’s OB/Gyn Board Review
The Recruitment Coach