ARE YOU A POTENTIAL CLIENT?
We help environmentally- and socially-responsible companies and nonprofits grow to their full potential. Catherine and the team have a wide range of niche and industry experience. Most of our clients are small businesses (typically under 20 employees and/or $10 million in annual revenue) located around the country.
Your success is everything to us.
- Content marketing should raise brand awareness and drive traffic and sales.
- Public relations should introduce your brand’s authority and capture new audiences.
We aim to help local clients grow on a national platform by amplifying their most important stories. Our clients have received media coverage in Garden & Gun Magazine, Inc. Magazine, Huffington Post, The Mighty, Food & Wine, Men’s Health, CNN, Conde Nast Traveler, Outside Magazine, Southern Living, The New York Times, Eater,Washington Post, and other influential outlets.
We serve the following industries:
- Renewable Energy-Powered Goods and Services (for home or commercial)
- Eco Luxury, Organic, or Ethically-Sourced Retail Products
- Organic Food & Beverage
- Natural Health and Wellness
- Environmentally- and Socially-Responsible Professional Services
- and select clients in Outdoor Education and Hospitality
We also actively seek to represent and serve more B Corp and Cradle to Cradle-certified companies.
Case Study: StrongProject
Service: Full-Service Content Marketing
Results: Catherine and her team were hired by StrongProject to build and maintain their content marketing strategy. We worked with StrongProject to create social media presences on multiple platforms, including Facebook, LinkedIn, Twitter and Pinterest. After thoroughly optimizing on-site SEO and utilizing keywords in blog posts and other content, StrongProject today holds the #1, 2 and 3 spots on Google for almost 50 of their highly competitive industry keywords and has increased their overall site conversion rates to 23.5%.
Because SP’s products are so visually appealing, we (Bright Planning) determined that Pinterest could be a healthy traffic driver for the company if we set up “office design inspiration” and office product boards and pins with detailed descriptions and longtail URLs (leading Pinterest browsers to a product’s detail page rather than the home page). Within the first 3 months, this strategy led to $132,000 in sales leads for StrongProject. Today, Pinterest drives an average of 2,000 unique visitors to StrongProject’s site each month, with an average viewing time of 5 pages and a 24% goal completion rate.
Case Study: The Windsor Hotel
Service: Full-Service Content Marketing
Result: The Windsor Hotel was in need of fresh content, but as a busy boutique hotel, they didn’t have the time to manage it in-house. We took the task off their hands and created fun photo-driven series for Instagram, Facebook, and their blog, while maintaining their social community. We also did a strategic follower growth campaign using hashtags and content that targeted luxury travelers and affluent families. Within 4 weeks, The Windsor Hotel grew their social media engagement by 33% and received an increase in positive reviews, receiving an award from TripAdvisor. By increasing their brand awareness across social media and increasing Google rankings through fresh consistent blog content, The Windsor Hotel became frequently booked with no vacancies, even during the traditionally slow period of January through March.
Case Study: HOW Creative
Service: Content Marketing Strategy & PR Management
Result: Howard Lim’s goal for his creative design firm was to increase the presence of his personal brand. Since he has 25 years’ experience and numerous accolades as an innovative designer, we needed to bring him and his business back into the spotlight. We secured two bylines in high profile industry magazines, paid speaking engagements and podcast guest appearances on behalf of our client.
Case Study: Stand and Deliver Asheville
Service: Content Marketing Strategy and PR Management
Result: We helped Stand and Deliver launch their new professional services business. Within five months, owner Barrie Barton had secured eight client projects, multiple referrals and four speaking engagements. The following year, her innovative spring Learning Lab for aspiring public speakers sold out. Her business has continued to double year over year with our strategic guidance.
CATHERINE HAS CONSULTED FOR:
Retail shops (online and brick and mortar), financial, legal, business, home, education, marketing, technology firms, food and beverage, automotive, boutique hospitality, natural health and wellness, and more.