FULL-SERVICE CONTENT MARKETING & PR
Market your brand with meaningful, consistent content every week.
We offer full-service content marketing and public relations outreach. Think of our team as your external Marketing & Communications Department, managing your strategy and turning your ideas into beautifully-polished content and PR materials to produce widely-shared brand awareness.
How it works:
We’ll craft a customized service for your business that includes a Launchpad™ Initial Analysis if you haven’t already received one from our team, plus a handcrafted marketing solution to get ROI as quckly as possible:
The Launchpad™ Initial Analysis (if you don’t have one with us) Includes:
- One-Time Deep Marketing & PR Analysis
- Competitive Research
- 6-Month Overall Marketing Plan with Quick Wins and Long-Term Revenue Strategies
All Full-Service Engagements Include:
- Marketing Calendar: 6-Month Content Marketing & Public Relations Calendar
- Research: Staff Interviews, Customer Interviews, In-Depth Brand Study, Brand Voice Analysis, Research, Interviews, In-Depth Brand Study, Keywords & SEO
- Project Coordination
- Content Creation (this can include whatever is needed each month: blog posts, new website pages, video, audio, print materials, magazines, articles, photo essays, infographics, white papers, webinars, event materials, ebooks, social media updates, press releases, etc.)
- Content Roll-Out: Uploading, Scheduling and Publication, Promotion and Sharing
- Content Repurposed Into Other Pieces For Maximum Mileage
- Media List Building
- Media Outreach and Appearance Coordination
- Monthly Report with Analytics
- Monthly Team Meeting
- Weekly Email or Phone Support
How fast you will see results:
ROI is predictable and relatively fast, within 6-9 months. In the past, we have improved sales, traffic and/or customer leads for some of our clients in as little as 30 days. Although we cannot guarantee specific results (no one can), we are strategists who envision all scenarios before diving in.
What the timeline looks like:
MONTHS 1 & 2:
We are going to analyze your business and strategically plan your campaigns for the upcoming year. We’ll also start on content creation.
We continue to work together for the next 6-9 months, executing marketing campaigns that include content creation, publication and promotion with reports and tracking.
Every month: You receive a transparent report that clearly shows how we’re progressing compared to previous months.
Once per year: We hold a “state of the union” marketing presentation and meeting with all of your stakeholders.
Who you gain for your team:
If you spent your budget to hire one person on your staff, you could spend the same budget to receive our entire team of specialists. Your team at Bright Planning will most likely include some if not all of the following people, whom you will meet face to face. We value the importance of aligning the right people for your project:
- Content Strategist
- Photographer and/or Filmmaker
- Graphic Designer
- Social Media Coordinator
- PR & Media Outreach Specialist
How much you should invest in marketing:
For a small to medium-sized business, you should be setting aside between 5-10% of your annual revenue for your marketing budget. If you are a young start-up or new business, you should plan to invest more in order to roll out an aggressive campaign for lead and sales generation.
Here are examples of small to medium-sized businesses and their budgets:
- $250,000 revenue, investing 10% into marketing = $25,000 marketing budget or $2,100/month
- $500,000 revenue, investing 9% into marketing = $45,000 marketing budget or $3,750/month
- $1M revenue, investing 7% into marketing = $70,000 marketing budget or $5,800/month
- $7M revenue, investing 5% into marketing = $350,000 marketing budget or $29,200/month
How much our clients invest with us:
Our clients’ average investment starts with a one-time Launchpad™ Full Marketing Analysis to kick off any project ($2500 flat fee, regardless of how big their company is).
After that, our clients typically invest between $1,800-5,500 per month for full-service marketing & PR, world-class support, and our dedicated professional team.
We don’t believe in signing people into restrictive annual retainers. You’ll receive a 30-day out clause and a 3-month contract that can be automatically renewed or adjusted at each quarter.
To learn more and receive a proposal:
Please schedule a complimentary appointment with Catherine.