Achieve your marketing and PR goals with a prioritized plan from the experts.

Bright Planning was named after our signature service: marketing plans. This is the first and only service we offered when we opened our doors, and what we became known for.

A Launchpad Customized Marketing Plan is a marketing plan, public relations plan, campaign brainstorm, and full brand analysis all rolled into one package.

With the Launchpad marketing plan, you receive a Full Marketing & PR analysis of your current brand efforts, a Full Marketing & PR plan to guide you for the next 6 months, and three Brand Narratives (compelling stories your brand should be presenting to your audience in a marketing campaign). The whole package is ready for you within weeks, not months.

And the best part? The Launchpad is broken out into clear objectives every month. Just open it to the current month and go! Or hire us to implement it for you. Your choice.

Any client who does business with us starts with a Launchpad marketing & PR plan.

Here’s how our marketing plans work:

Your Launchpad Marketing & PR Plan includes:

  • A Full Marketing & PR Analysis
  • Brand Analysis
  • Competitive Research
  • Industry Research
  • SEO Research
  • 6-Month Customized Marketing & PR Plan with Quick Wins and Long-Term Revenue Strategies
  • Brand Narratives – Story Ideas & Campaigns That Will Capture Attention (up to 3)

Each package is customized to help you meet your unique business goals.

What to expect:

  1. We have an initial 90-minute meeting.
  2. Then we request access to all of your platforms where your business is present. If you own a brick-and-mortar location, we can also observe on site how customers and prospects interact with marketing in the store and we’ll study the brand experience. (Travel is negotiable.)
  3. We analyze: content, assets, traffic, engagement, conversions, small data, and public sentiment.
  4. Then we’ll craft your customized Launchpad Plan. This takes about 3-4 weeks.
  5. Once the plan is delivered to you, we’ll sit down with you and your team for a 90-minute presentation on the current state of your marketing and go over a 6-month marketing plan and our suggested Brand Narratives for your company. You’ll receive a finalized copy of the Launchpad package afterward.

NOTE: If you become a full-service client, this extensive research saves time for onboarding and the investment will be applied toward your full-service agreement.

Turnaround time: within 21-30 days from time of our initial meeting

To learn more, schedule a phone call with Bright Planning’s director, Catherine Campbell. 

Schedule Your Phone Call

Happy Marketing Strategy Clients
“Catherine has been an invaluable addition to our social media & marketing strategy. Her vision has brought our social media outlets to a whole new level and we love the new connections we have with our guests.”
Chelsea Bollhoefer, The Windsor Hotel
"Catherine has a great presence and professional insight. She is capable and practical. The reason I chose to utilize her skill over the many choices I had was because she understood my needs in a clear and practical manner. I highly recommend her if you are looking to design or implement a marketing plan."
Isaac Klepac, Shiloh Painting
"When starting a new business, you want a smart, highly skilled, knowledgeable business strategist. Thank you Catherine Campbell for helping me draw the architectural blueprint for my business. Her voice is calm. Her advice is sound. Her integrity is the finest you will find in business. Use her services and you are guaranteed more success."
Barrie Barton, Stand and Deliver Asheville
Podcast Replay: How to Create a Back to School Marketing Campaign for Your Brand
Originally posted 7.17.2018 Updated 8.6.19 Back-to-school marketing campaigns are for more than just the big box stores. This magical time of year is an advanta...
Read More
5 Reasons You Need an E-Commerce Site
Small business owners are very proud of their physical locations, and rightly so. Through countless hours of hard work, maybe some extensive renovation, and a l...
Read More
Podcast Replay: Using Music in Marketing Campaigns
Originally posted 08.07.2018 Updated 07.19.2019 Music is “the universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Mark...
Read More