A successful content marketing strategy needs great copy.
Think about the best slogans you’ve seen. The voice-over in a commercial you love. The brand tagline that is stuck in your head right now. The email newsletter you’re excited to open when it arrives. The billboard that catches your attention on your regular commute.
What do all of these have in common?
The power of the written word.
Let’s de-mystify copywriting…
Copywriting = telling a story so well it compels the audience to take a specific action
Copywriting is a key part of your larger content marketing strategy.
In the copywriting department of Bright Planning, we handle:
- Website pages
- Website meta content (SEO)
- Product descriptions
- Blog posts
- Social media posts and social ad copy
- Email newsletters, campaigns, and autoresponder series
- Print materials such as pamphlets, rack cards and ads
- Digital materials such as ads and sponsored articles
- Catalog copy
- Webinar and video scripts
We’ve even written “on-hold” messages to entertain our client’s customers while they’re waiting on the phone.
What happens behind the scenes:
Every team member in Bright Planning has a professional creative writing background. (Strict requirement around here: you have to understand the elements of story craft before you can write great copy.)
We carefully consider how each word will roll off the tongue or appear on the page. We ask ourselves, “Does the pace and timing work in this ad?” We utilize the secrets of the first great copywriters that continue to earn companies millions of dollars. We match the writing style to the voice of your brand. And finally, we proof all copy twice with a professional editor so there’s never a typo or mistake (which, without it, can cost you more than you think). Consider us to be the professional, experienced ghostwriters for your company.
All copywriting services include:
- deep-dive creative meeting
- research as needed
- interviews (optional)
- drafting copy
- two rounds of revision (or more as needed)
- final editing aligned with your style guide
There are 2 ways to kick off copywriting with us:
SINGLE WRITING PROJECTS
Many of our clients started as a single-project copywriting client who simply needed a refreshed website or some product descriptions for their retail store.
We accept single-project copywriting clients on a rolling basis.
Please schedule an appointment to learn more, see availability, and receive a quote for your project.
MONTHLY COPYWRITING PACKAGES
We offer ongoing copywriting services to ensure you stay ahead of the curve and differentiate your voice. Customize a package (Example: two blog posts, one email newsletter, 30 social posts) to fit your needs. This is a popular add-on service among our clients who don’t have the time/patience to write compelling copy.
We accept a limited number of monthly package clients.
Please schedule a phone call to learn more, find out availability, discover whether we’re a good fit, and receive a quote.
We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t al...