Every day, companies cost themselves up to billions of dollars with some of the tiniest mistakes.
Spelling errors. Typos. Incorrect grammar. Capitalization. Wrong punctuation. Slang.
You could be losing revenue based on the quality of your business communications.
The hardest part about this is the difficulty of self-diagnosis. Most people don’t know their writing is poor quality until it’s pointed out to them by dozens of customers. How will you know if you have poor writing skills, and how can you and your employees improve?
Why are poor writing skills bad for a company?
Poor writing skills undermine a business owner’s authority, as well as decrease the value of the brand over time. Simply put, if you can’t master something as simple as grammar or spelling in a general realm, how can the consumer expect you’ll master your solution in your industry? It’s a subtle and sometimes subconscious judgement made by a prospect that can lead to thousands of dollars left on the table.
Get a professional analysis on your digital and print messaging.
One of the quickest ways to determine whether you have poor writing skills is to hire an objective perspective: a copywriter or consultant. This writing expert can come in, perform an audit of your business materials, and show you your common writing mistakes, patterns, and opportunities for improvement. Make sure they analyze your emails, note cards, everything.
In less than a day, you could have a plan for a quick turnaround!
Learn to write well.
There are writing bootcamps, offered in person and online, that are designed to specifically help business owners and employees improve their writing skills. You can also hire a local English teacher to tutor on-site and offer remedial writing services. Place a classifieds ad to bring teachers out of the woodwork. Paying for this professional development will save years of heartache and indirectly affect your revenue for the positive.
Plant best practices for the future.
Create a brand style guide that includes language and writing standards and pass this guide around to employees and new hires. Consider including something similar in your employee handbook to help new hires start off on the right foot.