In Episode 94, your host Catherine Campbell discusses just how powerful brand storytelling can be. She highlights five particularly compelling examples of how companies can draw their target audience into their origin story, mission or brand. These brand campaigns are clever and effective, so this episode is a must-listen for those who are seeking some marketing inspiration!

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Here are the examples highlighted during this episode:

 

Innocent Drinks – Features a great About Us story
www.innocentdrinks.co.uk/us/our-story

Land Rover – A fantastic method for increasing interaction with fans
www.landroverusa.com/our-story/news…hing-game.html

TOMS Shoes – How to tell a story over and over each year
www.toms.co.uk/onedaywithoutshoes

Airbnb – Highlights the uniqueness of each customer, not the skeleton of the brand
www.airbnb.com/community-stories

Burt’s Bees – A legacy brand that doesn’t grow old
www.youtube.com/watch?v=kPzVbbzc5Aw


And don’t forget that our special online course Signature Brand Story launches October 1!

Be sure to sign up now with your name and email address to get the first class free!


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