First things first! Signature Brand Story launches today, October 1, 2018!

What is the current landscape of social media? If you’ve ever wanted a “State of the Social Media Platforms Address,” then Episode 95 of the Bright Planning Marketing Podcast is for you! In a nutshell, social media is still worth your time. It’s where people learn to trust you and get to know you. Here are a couple of factoids:

Did you know that 64 percent of online shoppers say that a video on social media helped them decide which product to purchase?

When it comes to Twitter, “the online water cooler,” acknowledgement is key: 77 percent of Twitter users appreciate a brand more when their tweets receive a response. On average, it takes businesses about 10 hours to respond to a tweet, but customers want a response within four hours. By the way, we talk about how Twitter is where people tend to get their news.

In this episode, we also discuss the ages and percentages of Instagram users. We discuss the new way to post for Flash Sales and Instagram Stories. You can learn the total number of monthly active Instagram users. And we talk about hashtags and whether they matter for engagement.

During Episode 95, we also let you know how much time people are spending on Facebook. And we talk about selling directly to those in specific lifestyle groups. Learn more about creating events on Facebook (and how to promote them). We even discuss Pinterest and cat videos … naturally. Join us to hear more!

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