The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early.
In Episode 97 of the Bright Planning Marketing Podcast, we discuss the importance of working months in advance, so you can have time to facilitate media coverage. Media outlets can often have long lead times. For instance, print magazines are three to six months out!
Build relationships with journalists now, so when you need to pitch them something, they already know you. Plan enough time in advance so as your launch date approaches, you can email the journalists and follow up a few times.
In this episode, we also talk about how to “triage” your inbox and reply to emails quickly and professionally. Join us to learn more! Thanks for listening.