Facebook. Linkedin. Pinterest. Twitter. Snapchat. Instagram. Over the last year alone, we saw (and felt) big changes in these social media platforms. But whenever the rules are changed up, there is one thing that remains the same: the power of a good story. However, most businesses don’t know about storytelling in social media…and they’re using the platforms all wrong.

In this 50-minute episode (Yes, buckle your seatbelts), Catherine goes into some crazy statistics and facts about each of these social media platforms. And she predicts (as well as recommends) different story-driven techniques you can use to wake up and build your audience in the coming year.

“Make the platform work for you, not the other way around.”


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