When you’re a small business owner, one of the hardest decisions you have to make is prioritizing who you need on staff, or at least on standby, to help you grow.
For your marketing team, you may quickly identify your own weak points and seek those specialists to fill them. But what if you’re just starting out, or you’re not sure the skill set of a copywriter versus a web designer versus a brand strategist…what do you do then?
In this episode, Catherine identifies the five key people you need on your marketing team to be successful. These five people create a well-rounded campaign that covers your bases for short-term promotional strategies while keeping an eye on your long-term growth.
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