After you’ve identified the “what,” and the “how” of what you’re selling in your business, it’s time to tackle one of the hardest questions for any entrepreneur: Why?

Why do you do what you do? Why did you start this business? Why is this product or service needed now? If you can answer the why, you can market and sell anything.

In this episode, Catherine walks you through the concept of the “Why?” and how it’s so powerful to align your mission with your marketing message so your audience feels completely on board with whatever you want to sell to them. The “why?” magically turns into an invitation to the audience and will be the door they walk through to the sale.

Help other business owners find us!

Leave a review on iTunes and subscribe to get new marketing episodes on the go.

QUESTIONS? Email: with “question for the podcast” in your subject line.