To hell with sticks and stones, it’s actually words that can make or break your business. In Episode 23 of the Bright Planning Marketing Podcast, your host Catherine Campbell defines copywriting and explains why it’s crucial for SEO and your company’s continued growth.

Are you able to capture the attention of your target audience and hold them spellbound? This podcast can help.

During this show, Catherine explains why copywriting is problematic for most businesses. She also identifies the perils of trying to imitate the messaging style of your competitors. Catherine also discusses the importance of blending sales with story to conjure the emotions of your audience. Make them feel something, and you’ll make an impression.

Catherine also welcomes her new podcast producer, Jason Pyles.

He loves “Casablanca” and “The Wizard of Oz,” but he merely appreciates “Mad Men.” What can we say? He’s a work in progress…

Top 3 copywriting books:

The AdWeek Copywriting Handbook by Joseph Sugarman
This Book Will Teach You How to Write Better by Neville Medhora
The Idea Writers by Teressa Iezzi

Honorable Mention:

The Elements of Style – Strunk & White

Help other business owners and entrepreneurs find us!

Leave a review on iTunes and subscribe to get new marketing episodes on the go.

QUESTIONS? Email: with “question for the podcast” in your subject line.