Lights! Camera! Action! In Episode 36 of the Bright Planning Marketing Podcast, your host Catherine Campbell and her producer Jason Pyles discuss the powerful results of movie guerilla marketing.
Though we suspect few of our listeners are trying to market a film right now, we hope the examples discussed during this show will inspire you to create an experience or a campaign that will generate buzz within your community toward one of your products, events or services.
Hollywood’s marketing machine has been so successful because it gets people talking and drives people to have a memorable experience with its products. Whether movie marketing is designed to generate excitement or controversy, it tends to immerse its viewers in widespread marketing experiences.
To provide some context, we discuss a little film history and several marketing peculiarities from over the decades that you may or may not recognize. We also explore some specific examples of success and failure: We look at the very clever, small-scale success of the marketing behind William Castle’s “The Tingler” (1959), starring Vincent Price.
We also talk about a modern marketing disaster known as “Mr. Payback” (1995), one of the first “interactive, choose-your-own-adventure” movies. Then we’ll tell you about the phenomenal success built from a shoestring budget with the first indie blockbuster, “The Blair Witch Project” in 1999. And finally, we’ll recount the larger-budget success story that paired some 7-Eleven storefront advertising with “The Simpsons Movie” in 2007.
Let us know if this episode gets your creativity flowing. If you tell us you like this show, we could bring you another edition in the future where we talk more about the antics of marketing mastermind Roger Corman. Thanks for listening!
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