Join us for Episode 43 of the Bright Planning Marketing Podcast with your hostess Catherine Campbell and her producer, Jason Pyles. In this episode, we discuss the ways in which social media’s capacity for constant connection affect business.

For instance, we talk about the importance of paying attention to what people are saying about your brand on social media, without taking it too much to heart and running the risk of letting your audience hijack your brand story.

In this episode, we talk about how to enjoy more personalized and meaningful interactions with your customer base through social media. We talk about how social media is shifting the traditional methods for providing customer service.

You will hear us examine what is expected from businesses as they interact with their customers on social media. And this leads to a discussion of “chat bots” or automated messaging. We talk about how you can reduce the amount of time that you’re spending on social media. We also discuss how social media ads will never be less expensive than they are right now. We hope you will join us for this episode!

“I actually very rarely contact businesses through social media. If I have a great experience as a consumer, I might tag that business in a status update, but I typically don’t contact them through their Facebook business page or through Twitter.”

We want to hear your thoughts, reviews and more questions!

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