What if you’re trying to market your small business with a tiny budget, say, $100 per month? Is that even possible? Absolutely.

In Episode 53 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles teach you how to use your limited budget in a strategic manner. We also talk about the difference between having money and having a budget. We discuss the two ways to get customers: organic reach and paid reach.

Eventually you will need to pay to get new customers by competing for their attention. It doesn’t matter how much you spend; it matters how effectively you target your campaigns.

During this show we also give you two important tips that you must know prior to beginning your marketing. We also discuss tracking each part of your marketing funnel for your assessment of ROI (or loss) with your paid marketing strategies.

There are plenty of free tools that you can use to generate marketing for brand awareness and new leads. If you only have $100 to invest in marketing, then you’ll be spending more time than money while trying to generate organic reach. You will use social media (Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, etc.), free photo sources, free photo and video editing tools, email marketing, blogging, and more!

Join us to learn about marketing your business on a small budget.

“One of the biggest places where small businesses fail is not that they don’t know how to budget for marketing, but they don’t know what to spend that money on.”

We want to hear your thoughts, reviews and more questions!

Leave a review on iTunes and subscribe to get new marketing episodes on the go. Have a question for Catherine? E-mail us! info@brightplanning.com. Thanks for listening!

Links for this episode:

Fully – office furniture company
Hot or Not Marketing Part 1
Bright Planning Blog
Bright Planning on Twitter