Are you marketing with $1k per month? In Episode 54 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles continue the marketing budget series and provide some recommendations for making your marketing as effective as possible, even if you only have a limited budget. We suggest a number of free or low-cost resources that can help you build your marketing stack.

For example, for marketing planning, we recommend CoSchedule. And for advertising, we discuss the value of Facebook advertising, as well as Instagram, Twitter, Google AdWords, et al. It’s also important to invest in a more robust email marketing platform that will allow you more automation and segmentation rules. This is the key to list engagement, which is why we recommend ActiveCampaign.

When it comes to social media scheduling, we talk about Buffer’s inexpensive monthly service. And if you’re looking to stay competitive with your SEO rankings, you should look into the benefits of Moz Pro. For hosting videos, Wistia is good for its privacy and advanced analytics.

And if you’d like to boost your customer engagement on your website, we’d suggest that you check out Riddle to help you create quizzes, polls and other surveys that will generate leads and get your visitors to stay on your site longer. The resources above are not affiliate partners; we have just found them helpful in our own marketing. Listen to this episode to learn more!

“If your goal is to get more customers, then your strategy is to create a very specific marketing campaign that generates leads: It’s not just talking about your business or raising brand awareness; every single tactic that you use in your strategy has to get people as close to the sale as possible.”

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Links for this episode:

Moz Pro