Happy Fall! In Episode 56 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles receive some great listener feedback from Liam, who asks about holiday season promotion strategy and the practical reasons behind why it seems to happen earlier each year. Liam wonders if it’s premature or proactive. He also asks, “Isn’t the beauty of holidays in their brevity?”
To address Liam’s questions, we delve into the strategy and philosophy behind holiday marketing, beginning specifically with Halloween through the winter holidays. We review the importance of timing, the magical unicorn of marketing campaigns. And later in this episode, we also discuss some actionable strategies for helping to you to consider your company’s approach to holiday marketing.
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