If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your customers looking for? What do they want? What do they need? In Episode 72 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and producer Jason Pyles discuss the benefits of using an “Empathy Map” to assist you with your content marketing.

A “customer avatar development sheet” or a “customer journey map” can help you get inside the head, so to speak, of your ideal or dream customer. The Empathy Map explores four important quadrants: what your customers think and feel, what your customers see, what they say and do, and what they hear.

During this episode, we will explain how to fill out and use this Empathy Map concept to your advantage. We encourage you to follow along and write down as many answers as you can. There’s no such thing as too much information, when you’re exploring what makes your ideal customers tick! These sort of insights will pay off for your business. Join us to learn more.



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Have a question for Catherine? Email us!

info@brightplanning.com. Thanks for listening!