Of all the duties that marketers take upon themselves, it seems like the most daunting job is writing fast blog posts. In Episode 74 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss secrets for blogging prolifically and writing quickly!
We review the purpose of blogs. We also talk about some of the particulars of the blogging debate, such as word count. In this show, we discuss helpful tools like the content calendar and an “ideas notebook.” Jason even brings some of his blogging day job tips to the table and describes “spinning” and writing “Frankenstein blogs,” which of course, is essentially content curation. There is even a cautionary tale to remind us all to “surprise and delight,” as well as to under promise, overdeliver.
“If you struggle to write blog posts faster, here’s what you do: Skip the intro. Don’t write the intro first. Just start writing out what the core is that you want to say. Don’t worry about formatting it right now. Write out the body of your blog post. Then afterward, it’s so much easier to write the introductory paragraph and the concluding paragraph because you’re able to pull from that body content.”
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